Tag: Channel 4

New EY report shows impact of Channel 4 privatisation on UK creative economy

Stuart Mitchell

Channel 4 has published a new independent EY report commissioned by the broadcaster to assess the potential implications of privatisation. It shows the impact a change to Channel 4’s ownership could have on both the UK’s economy and the broadcaster’s support for jobs across the whole of the UK in the next ten years. The new report finds that a scenario where Channel 4 is privatised with its unique publisher-broadcaster model removed could result in a £2bn (29%) reduction in the broadcaster’s contribution through its supply chain to the economy…

Read More

Starcom and Channel 4 launch Brave Stories to celebrate unique personal experiences from neurodisability to introversion

Stuart Mitchell

Starcom and Channel 4 have teamed up to launch a brand-new documentary series encouraging people who identify as coming from diverse backgrounds or marginalised communities to open up about their personal experiences of working in media. The series of short documentaries – titled ‘Brave Stories’ – will celebrate some of the unique voices represented in the media industry and demonstrate the benefits that a diverse workforce can bring to businesses. Each session will explore a different story, highlighting the journeys of individuals who occupy marginalised identities under the protected characteristics…

Read More

Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m

Stuart Mitchell

Channel 4 has announced that its industry leading annual Diversity in Advertising Award will return this year to challenge the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. As the UK’s youngest skewing broadcaster, Channel 4 is looking for brands to modernise their representation of all age groups – from young to old – in a non-stereotypical way, whilst also demonstrating intersectionality of age with gender, sexuality, disability, or ethnicity. New for 2021, the winning campaign will…

Read More

Consultation launched on potential change of ownership of Channel 4

Stuart Mitchell

The government has launched a public consultation on the future ownership of Channel 4, as part of the government’s review of public service broadcasting. The consultation will consider both the ownership and remit of Channel 4. The current strength and variety of the UK’s TV production sector is in part thanks to the role of Channel 4 which the government wants to protect. However, the fast evolving media landscape, with increased competition and changing audience habits, is posing serious challenges to traditional ‘linear’ TV broadcasters, which means it is now…

Read More

Channel 4 announces launch of its Diversity in Advertising Award masterclass on Thursday 15th July

Stuart Mitchell

The Channel 4 Diversity In Advertising Award offers an annual £1 million airtime prize for a brand who best responds to its creative brief encouraging greater representation of diverse communities in advertising. To find out what it takes to win join Channel 4 for its Diversity in Advertising Award Masterclass on Thursday 15th July at 11am! Channel 4 will be revealing the theme and creative brief for its £1 million annual Diversity In Advertising Award. Plus, Channel 4 will reveal brand-new research, and offer tips and advice on how best…

Read More