Tag: Channel 4

Channel 4 launch new initiative to help mentor off screen disabled talent

Stuart Mitchell

Channel 4 announces the launch of a new mentoring initiative for mid and senior level disabled talent working in TV production. The broadcaster is looking for six deaf, disabled and/or neurodivergent off screen freelancers working in TV production to become mentees. Only then will mentors be selected according to the person they are supporting, to make sure they are a good match and have the skills to really make a difference. The scheme is called RISE and has been devised in partnership with TripleC/DANC (Disabled Artists Networking Community) who support…

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Age UK and Channel 4 team up to shine a light on loneliness this Christmas

Stuart Mitchell

Channel 4 and Age UK have announced a brand new bespoke partnership to highlight the significant number of older people that will experience loneliness this Christmas. The new campaign will air exclusively on Channel 4, with the first of three 30 second films launching on the 17 December during Celebrity Gogglebox at 9.30pm. The campaign shines a light on new research from Age UK that finds 1.4 million older people are expecting to feel lonely this Christmas[i], nearly a million older people do not have anyone to celebrate Christmas with…

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Channel 4 announces TENA & AMV BBDO as sixth winner of annual £1 million Diversity in Advertising Award

Stuart Mitchell

Channel 4 & 4Sales today revealed TENA and creative agency AMV BBDO as the winning campaign of its prestigious Diversity in Advertising Award 2021. The annual award offers brands and agencies the opportunity to win over £1million of free advertising for the best creative response to Channel 4’s diversity brief. This sixth edition of the competition invited advertisers to address issues relating to ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within current UK ad creative. The winning campaign, pitched by representatives from TENA…

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Channel 4 announces six finalists of its £1.1 million Diversity in Advertising Award

Stuart Mitchell

Channel 4 has announced the six short-listed finalists of its £1.1m Diversity in Advertising Award which is challenging the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. Six brands stand to win £1 million worth of Channel 4 commercial advertising airtime, boosted further by an additional £100k bespoke social media campaign created by the broadcaster’s award-winning in-house digital content team 4Studio, covering both production and media value across Channel 4’s popular Facebook, Instagram and YouTube Channels. The…

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ITV, STV, Sky, and Channel 4 unite to promote the mental and physical health benefits of the Daily Mile, supporting 3 million children worldwide.

Stuart Mitchell

ITV, STV, Sky, and Channel 4 have joined together in a national campaign to encourage millions of children to get back to being fit and active with The Daily Mile. Launching today, the TV advertising campaign highlights the powerful impact that The Daily Mile has on children’s physical and mental wellbeing. This campaign is part of a £10m commitment from broadcasters, and INEOS’ ongoing support to improve children’s physical and mental health. The fast-growing initiative for primary schools has been a huge success with children, parents and teachers worldwide. It…

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