Tag: Channel 4

GSK’s Voltarol partners with Channel 4 and GAY TIMES for ‘More Than Movement’ campaign

Stuart Mitchell

Voltarol has announced the launch of its new campaign ‘More than Movement’ to promote the brand in partnership with Channel 4 and GAY TIMES. Brokered by Publicis Media’s platformGSK and Publicis Media Content, the partnership will feature a bespoke film, commissioned by Channel 4 and produced by GAY TIMES. Voltarol and Publicis Media are now in the third year of their partnership with GAY TIMES. The addition of Channel 4 signals a continued determination to increase the positive diversity and representation of the LGBTQ+ community, and other diverse audiences, in…

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Channel 4 issues ‘Climate Emergency’ brief to indies

Stuart Mitchell

Following the commitments laid out in the Climate Content Pledge at COP26, Channel 4 has issued a brief to independent production companies as it seeks to commission high-impact shows intended to inspire audiences to engage with the international climate emergency. The cross-genre brief calls for indies to submit ideas for hopeful, provocative and irreverent content that will energise and empower audiences to live sustainably and to engage with the global conversation on climate change. Recent commissions including Joe Lycett Vs the Oil Giant and Celebrity Trash Monsters demonstrate the type…

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Channel 4’s Diversity in Advertising Award-winner TENA launches new #LastLonelyMenopause campaign

Stuart Mitchell

A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million  Diversity in Advertising Award launched on Channel 4 on 29.04.22 at 8.10pm.  Creative agency AMV BBDO’s winning campaign for TENA used the warm and honest relationship between a mother and her daughter to unflinchingly highlight some of the realities of the menopause in a way never seen before on British TV. Channel 4’s annual Diversity in Advertising Award offers the winning campaign £1 million worth of commercial airtime across the entire portfolio of channels in Channel…

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Broadcasters unite to create ‘passports’ to support inclusion

Stuart Mitchell

Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work. Channel 4, ITV, BBC, STV, UKTV, S4C and Paramount UK have consulted to agree a similar approach which will see broadcasters encouraging staff to communicate their adjustment needs. The access and inclusion passports, adopted from an initiative formally introduced at the BBC in 2019, will be confidential and will support conversations with line managers to  ensure disabled colleagues and…

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Channel 4 appoints new Head of Inclusion and creates brand new Disability role

Stuart Mitchell

Jane English has been appointed Channel 4’s new Head of Inclusion and will work closely with the Head of Creative Diversity and the broadcaster’s People team to champion inclusion and diversity across the business. Jane will foster an inclusive culture at Channel 4 through collaboration with passionate advocates inside and outside the business, and she will lead inclusion programmes that ensure best practice for staff. Jane is currently on maternity leave and will take up her new job in the autumn. She joins from 4Creative and Marketing where she was…

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