Tag: charity

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of October 2017

Stuart Mitchell

This will be a new monthly piece where I will mention my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – October 2017. 10. Unicef launches Rankin video about the labels put on migrant children. An important campaign which highlights the plight of migrant children, and how people label them Unicef launches Rankin video about the labels put on migrant children 9. ‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts. I loved this idea, we…

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Fundraising Site RallyUp.com Debuts Free Crowdfunding For Nonprofit Causes

Stuart Mitchell

RallyUp.com, a popular fundraising platform for nonprofit organizations, released a new version of its crowdfunding offering on Tuesday. The new release has features similar to other crowdfunding sites like GoFundMe, but RallyUp isn’t charging a fee for its service. Anyone raising money for a nonprofit group such as a charity, school, or church can fundraise on the site. “We released a free crowdfunding option for a couple of reasons,” says Founder and CEO Steve Bernat. “The crowdfunding market has become very saturated at this point. RallyUp offers nine other great…

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The Ad Council Launches “CreateForChange”

Stuart Mitchell

The Ad Council, the nonprofit leader behind iconic and impactful public service campaigns including Smokey Bear and “Love Has No Labels,” joins the Taproot Foundation to announce CreateForChange, a program that connects advertising, media, technology and communications professionals to nonprofit causes. Lisa Sherman, President and CEO of the Ad Council, and David Sable, Ad Council Board Chairman and Global CEO of Young & Rubicam, announced the program yesterday at the Ad Council’s Board of Directors Meeting. “The Ad Council has been powering the collaborative pro bono efforts of the communications…

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Stars Unite To Fight Disability That Hits Third Of The World

Stuart Mitchell

A host of stars – including Niall Horan, Annie Lennox, Hugh Laurie, Eddie Izzard, Sir Lenny Henry, Miranda Hart, James May, Jason Isaacs, Ed Balls, Sir Paul Smith, Steve Coogan, Bill Nighy, Laura Mvula, Paterson Joseph, Nick Frost, Maddi Waterhouse, David Baddiel, Richard Hammond and Brenda Blethyn – have come together to support a new global effort to eradicate poor vision, by the Clearly campaign. A third of the world’s population – 2.5 billion people – have poor vision and no access to glasses – a solution that has been around for centuries and…

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How charity media expenditure patterns are changing

Stuart Mitchell

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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