Tag: Chartered Institute of Marketing

Consumer Focus on Sustainability Outstrips Marketers Current Skill Set with Half Still Fearful of ‘Greenwashing’

Stuart Mitchell

A new report published today by the Chartered Institute of Marketing (CIM), reveals that two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but don’t currently possess one. Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%) feeling pressure in their role to communicate their company or clients’ sustainability credentials.  The report explores the views of both marketers and…

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Marketing sector adapts to economic pressures to avoid ‘burnout’ of young professionals

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) highlights how the marketing sector is adapting to deal with tough economic conditions in 2023. Nearly half are demanding changes to their working patterns to cope with stress (49%), and a similar proportion (52%) admit they fear burning out in their current role.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that younger professionals are more concerned about stress in their jobs, with 6 in 10 (59%) worried about experiencing burnout compared to just…

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Three in five young people considering a career in marketing amidst mounting economic uncertainty

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that three fifths (60%) of young people (aged 16-21) consider marketing a career choice. The research comes as A-Level results day and the clearing process across the UK puts a focus on the age group’s careers.  The survey, which looks at the views of 500 young people (16-21) and over 500 parents in the UK, shows that despite the younger generation’s eagerness, parents’ negative attitudes towards the profession may act as a barrier to them entering the marketing industry. The…

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MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

Stuart Mitchell

Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, announce a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK. The Marketing and Leadership MSc is a part-time programme running over 26 months and is delivered in two parts, designed to meet the needs of the modern senior marketer. It offers the best of academic theory, commercial insights and practical application. By completing both parts, learners will achieve both the MSc and the CIM Marketing…

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UK marketers warn that pandemic and inflation has changed consumer expectations of brands

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.   The survey, which explores the views of 500 UK in-house and agency marketing professionals, shows marketers are concerned about the fitness of their business models. Nine in ten (91%) believe their brand must evolve to keep operating, and over a quarter (28%) feel there is even a need…

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