Tag: Chartered Institute of Marketing

Marketers’ Digital Skills Stagnate And Decline During The Pandemic

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.  The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…

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UK marketing emerges stronger from pandemic after reskilling boost

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) shows that despite the challenges of the past 20 months, marketers are optimistic for the future growth of the sector. Nine in ten (90%) believe it has a key role to play in the UK’s economic recovery, compared to 85 per cent when asked in 2019. The latest figures show that six in ten (60%) marketers who were furloughed now feel they have the right mix of skills to succeed. Nearly a fifth (19%) of respondents were on furlough at some…

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Half of UK marketers fear ‘greenwashing’ despite consumers wanting more insight into companies’ sustainability agendas

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that half (49%) of marketers are weary of working on sustainability marketing campaigns due to the fear of their company or clients being accused of ‘greenwashing’. It comes as new regulations, such as the Competition and Markets Authority’s ‘Green Claims Code’, are introduced to hold brands more accountable for their sustainability claims. The survey, which looks at the views of over 200 marketing professionals in the UK, shows that over half (55%) of marketers’ companies and clients recognise sustainability as…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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Marketers seek career opportunities fit for post-pandemic future

Stuart Mitchell

New research conducted at the end of last year by recruitment firm Hays alongside the Chartered Institute of Marketing, has provided new insights into marketers’ views towards the workplace and the impacts of the COVID-19 pandemic. The research finds that six in 10 marketers (60%) plan to change jobs within the year, with 38% anticipating they would make the move before May 2021. Appetite that is mirrored by industry demand, with 67% of marketing employers planning to hire in 2021. The data suggests that marketers’ expectations have changed; seeking roles…

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