Tag: Chartered Institute of Marketing

Consumer backlash against unsustainable packaging despite industry efforts to improve

Stuart Mitchell

The vast majority of British consumers still think companies use too much packaging despite industry evidence showing a slight reduction in materials used to deliver products. New research of 2,000 adults across the UK commissioned by the Chartered Institute of Marketing (CIM), found that 85 per cent of consumers still believe companies use too much packaging, slightly down from research commissioned 12 months ago when the figure stood at 88 per cent. Amazon has come ranked as the worst offender for excess packaging, among 52 per cent of those polled.…

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Agency marketers outperform in-house teams in digital skills

Stuart Mitchell

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a robust test of core digital marketing competencies. In the face of an increasingly complex digital marketing landscape, in-house marketers appear to be well behind agency marketers, not just in emerging specialist digital skills, but also…

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Brand reputation remains number one priority for marketers as lockdown restrictions ease

Stuart Mitchell

A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19. Six in ten marketers rank this as their number one priority, in contrast to discounts and promotions which came bottom of the list. The communication of employee and public safety messages came in at number two.   Online sales were the highest ranked of sales promotional strategies, emerging as a top priority for 15% of marketers. Offering discounts and promotions to increase product sales and footfall was a…

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University of Strathclyde team wins ‘The Pitch’ national marketing competition to be named ‘Marketers of the Future’

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a student team from the University of Strathclyde as winners of its student competition, The Pitch. This is the third consecutive year that students from the University have triumphed at the competition. Thomas Cooper and Adam Dickson formed their team Cooper & Dickson, to beat 28 teams from across the UK to be crowned ‘Marketers of the Future’. Due to Covid-19, the team were told of their award win by video call. Thomas Cooper and Adam Dickson who study BA Hons in…

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Chartered Institute of Marketing Reveals Changes to Chartered Status

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced significant changes to its Chartered status, the marketing industry’s most prestigious accreditation.  The changes represent a shift in the skills required of marketers today and will provide businesses with an up to date indicator when it comes to appointing qualified marketing talent. The decision also brings CIM in line with other Chartered bodies, where the average age for Chartered status across accountancy and management is just 24, compared with 29, which is approximately the earliest a marketer can secure the status. This…

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