Tag: COVID-19

We Are Undefeatable campaign teams up with Channel 4’s Sunday Brunch to support some of those most vulnerable to Covid-19

Stuart Mitchell

The Charity partnership with Channel 4 and MG OMD, reveal the We Are Undefeatable campaign is partnering with Sunday Brunch for the series’ first ever branded in-show segment, which launched on Sunday 28th June 2020. The six-week partnership, brokered by 4Sales and MG OMD, will see the We Are Undefeatable campaign partnering with the Sunday morning show’s regular audience participation focussed section ‘Sunday Crunch’. It will showcase personal trainers encouraging viewers to participate in their fun and inclusive home workouts and aims to support those with long-term health conditions to…

Read More

“Heal the World With Love and Music,” a Global Fundraising Performance for COVID-19 Medical Research, Announced to Debut on September 21, 2021

Stuart Mitchell

“Heal the World With Love and Music“ will be a global fundraising show for medical research to combat the novel coronavirus, which will debut in three international cities including Verona, Italy; Beijing, China; and New York City on Tuesday, September 21, 2021. Showing appreciation for the tireless efforts made by medical workers and first responders around the world who continuously put their lives on the frontline, “Heal the World With Love and Music” will feature entertainment’s biggest names from around the globe. “Collaborating with Executive Producer Tony Renis, Gianmarco Mazzi, Boban Zlatkovic,…

Read More

“One of the oldest charities continues to work to address a very 21st century problem through Covid-19” by Prof Averil Macdonald – Marketing in the Time of Covid-19

Stuart Mitchell

The second in our Marketing in the time of COVID-19 series is written by Prof Averil Macdonald OBE, DSc, DUniv, FRSA, Averil is Deputy Master of the Worshipful Company of Fuellers and Freelance Diversity and Inclusion Consultant. She has kindly written about what they do and how Covid-19 has affected them.  One of the oldest charities continues to work to address a very 21st century problem through Covid-19 With its roots forming in 1330, the Worshipful Company of Fuellers, better known simply as ‘The Fuellers’, is today, counted amongst the…

Read More

Ecolab Uses Consumer Research to Launch New Science-Based Solution to Address COVID-19 and Strengthen Confidence as Hotels and Restaurants Reopen

Stuart Mitchell

Recent research conducted by Ecolab Inc., shows that consumers feel safer when hotels and restaurants raise their cleaning protocols to include hospital-grade disinfectants and third-party audits. Hotel guests said they feel “extremely safe” knowing a hotel room is cleaned with hospital-grade disinfectants compared to leading consumer brands1. In addition, 66% of foodservice customers said they feel “extremely” or “very safe” knowing a restaurant is cleaned with hospital-grade disinfectants1. The research also found that consumers feel safer knowing cleaning and disinfecting practices in a hotel or restaurant are verified by an…

Read More

Tech giants partner with UN Women to provide life-saving information to survivors of domestic violence during COVID-19

Stuart Mitchell

As billions of people are still under COVID-19 lockdown, the shadow pandemic of violence against women has been growing within homes around the world. Even before the COVID-19 pandemic, violence against women and girls, a gross human rights violation, impacted one in three women worldwide. Recent data from multiple countries already show a spike in reporting of domestic violence through helplines since COVID-19 lockdowns started. As countries now contend with economic crisis, service shortfalls and high levels of stress, many women find themselves trapped in isolation with abusive partners, without…

Read More