Tag: diversity

HP proves diversity is good for business

Stuart Mitchell

HP has unveiled new data proving that ads created by diverse teams perform better. Measuring the impact of HP ads created before and after its 2016 diversity initiative was launched, Brand Monitor showed an impressive 6-point increase in purchase intent and HP Business Drivers in just one year. Marketing Mix Analysis, run by Nielsen, captured a 33% increase in revenue per impression. HP also worked with the Association of National Advertisers (ANA) to apply its #SeeHer Gender Equality Measurement (GEM™) methodology to company ads. It showed a 5-point increase in…

Read More

PR and Communications Census 2018: 2018 will be “a defining year for diversity”

Stuart Mitchell

The PRCA has stated that 2018 “will be a defining year for diversity”, after revealing the positive findings of its PR and Communications Census. The PRCA has launched the PR and Communications Census 2018, which reveals that the diversity statistics have shown improvement and the industry is making progress towards becoming more diverse, in comparison to the PR Census 2016. This year’s figures mark a decrease from 83% to 78% in the predominance of White British practitioners, and a marginal decease in White practitioners overall, from 91% to 89%.  No…

Read More

MGM Resorts and McCann NY launch Universal Love Project

Stuart Mitchell

MGM Resorts International has announced the release of UNIVERSAL LOVE, a collection of reimagined wedding songs for the LGBTQ community, celebrating the enduring and overwhelming power of love and music to unite. The company’s passion for the UNIVERSAL LOVE project reflects its profound commitment to embracing humanity and the impact music can have on the human experience. UNIVERSAL LOVE offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships. The album includes boundary-changing songs…

Read More

Mayor of London Calls for Closer Ties With San Francisco on Promoting Inclusivity for Tech Sector

Stuart Mitchell

The Mayor of London Sadiq Khan has called for closer collaboration between the cities of London and San Francisco, highlighting the importance of stronger relationships based on shared values of openness and inclusivity, and the need for cities to work together to promote greater gender diversity. Speaking at the SXSW tech conference earlier this week, the Mayor talked about the growing role for US cities, such as San Francisco and London to work together in shining a spotlight on diversity, particularly in the tech sector. The Mayor has launched a major…

Read More

CIPR and PRCA announce joint initiative with diversity charity Taylor Bennett Foundation

Stuart Mitchell

The Taylor Bennett Foundation has strengthened its relationship with the CIPR and PRCA. The membership bodies have offered reduced price membership to the Foundation’s alumni in order to improve access to their services, and build on their commitment to joining forces to tackle the industry’s diversity issues. The Taylor Bennett Foundation provides traineeships, mentoring, and internships to BAME graduates. Over 200 graduates have been through their traineeship programmes and alumni now work in a variety of in-house comms teams and PR consultancies. Taylor Bennett Foundation’s Chief Executive, Sarah Stimson, commented:…

Read More