Tag: Easter

ASA – Avoiding causing religious offence during Easter

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause…

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Leading chocolatier Will Torrent calls on consumers to spend their money where it counts this Easter!

Stuart Mitchell

Chocolate and Easter go together like the proverbial horse and carriage but this year, leading UK chocolatier Will Torrent is calling on consumers to spend their money where it counts, and trade up to a better quality product. ‘I always advise friends that when it comes to chocolate it’s really worth paying a little more for a high quality, ethically sourced bar. Chocolate is over commoditised to the point that we take it for granted, but cocoa is a precious ingredient that can only be grown in a very specific climate.…

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CAP – Don’t be a bad egg, make sure your Easter promotions are cracking

Stuart Mitchell

The CAP have released a post called: Don’t be a bad egg, make sure your Easter promotions are cracking . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these…

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CAP – Avoiding causing religious offence during Easter

Stuart Mitchell

The CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to…

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Asda makes Hops and Dreams come True with Launch of First Free From Chocolate Bunny for Easter

Stuart Mitchell

This Easter, Asda is getting the entire nation hopping mad with the introduction of its new Free From Choc Easter Bunny, becoming the first supermarket to introduce a vegan, gluten, wheat and dairy free bunny to the market. With the introduction of the Free From Choc Easter Bunny to its range, Asda is giving those with a gluten or dairy intolerance, or those following a vegan lifestyle, the opportunity to hop on-board this Easter with a cheeky treat they can enjoy – ears and all. The chocolate was created following…

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