Fussy, the refillable deodorant brand on a mission to eliminate single-use plastic from personal care, is launching its first-ever TV advertising campaign, taking its sustainability message to audiences across the UK with a bold challenge: Don’t Be a Tosser. The campaign, airing across Sky channels from 1st July, tackles one of the most overlooked sources of everyday bathroom waste, encouraging consumers to rethink one of the most disposable products in their daily routine. Backed by Sky Media’s Sky Zero Footprint Fund, which awarded Fussy £200,000 in advertising as a Disruptor…
Read MoreFussy asks Britain one simple question: ‘Are you a Tosser?’
