Tag: GoodGym

GoodGym’s ‘Workout for the Future’ campaign goes live on Sky following £700k Sky Zero Footprint Fund win

Stuart Mitchell

GoodGym has unveiled its new Sky TV advert, “Workout For The Future”, launching on 20 April 2026, encouraging people across the UK to get active while supporting their local communities and the environment. The campaign follows GoodGym’s Grand Prix win of the Sky Zero Footprint Fund, which awarded £2 million in advertising to organisations aiming to drive positive environmental change, with GoodGym receiving the top prize of £700,000 in media value. Delivered in partnership with Sky Media, the campaign brings purpose-led storytelling to a national audience at scale. Created on…

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GoodGym named Grand Prix winner of the 2025 Sky Zero Footprint Fund

Stuart Mitchell

Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission. Chosen from six inspiring finalists – Fussy, GoodGym, GUPPYFRIEND, PÄRLA, Tony’s Chocolonely, and WRAP – the Grand Prix winner was announced at a special showcase event held at Soho Hotel on Thursday afternoon. Each brand had the opportunity to share their final TV creative along with a pitch to why they felt they should secure the additional funds. All finalists were…

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Winners of Revamped £2 Million Sky Zero Footprint Fund Revealed

Stuart Mitchell

Sky Media has announced the six winning brands of the 2025 Sky Zero Footprint Fund, securing a share of £2 million in media value to amplify their sustainable missions. This year’s winners – Tony’s Chocolonely, GoodGym, WRAP, Fussy, GUPPYFRIEND and PÄRLA – have been selected by a panel of industry experts for their inspiring sustainability stories and commitment to driving positive change. Each brand will receive significant advertising support across Sky Media’s platforms to bring their vision to life. The winners now move into the creative production phase, ahead of…

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