PÄRLA, the dentist-founded oral care brand on a mission to eliminate plastic toothpaste tubes, is bringing its first-ever TV campaign, ‘Beautifully Clean Oral Care’, to screens nationwide this June, live and on-demand across Sky channels. Backed by Sky Media’s Sky Zero Footprint Fund, which awarded PÄRLA £200,000 in advertising as a Disruptor category winner, the initiative uses creativity to raise awareness of plastic toothpaste waste and inspire more sustainable oral care habits. In the UK alone, an estimated 300 million plastic toothpaste tubes are sent to landfill each year2, with 20…
Read MorePÄRLA brings first-ever ‘Beautifully Clean Oral Care’ TV campaign to screens nationwide with Sky
