GUPPYFRIEND, the brand on a mission to stop microplastics at the source, is launching its first-ever TV campaign, ‘The Real Bag For Life’. The ad will air across Sky channels from 10th May, bringing the often invisible issue of microplastic pollution into the mainstream through powerful, purpose-led storytelling. Backed by Sky Media’s Sky Zero Footprint Fund, which awarded GUPPYFRIEND £200,000 in advertising as a Disruptor category winner, the initiative highlights how TV can bring innovative, sustainable solutions to a national audience at scale. At its core is a simple but…
Read MoreGUPPYFRIEND champions microplastic reduction in sport with ‘The Real Bag For Life’ Sky TV campaign
