#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It provides clear guidance for practitioners and influencers themselves. The #FuturePRoof guide aims to give public relations a voice around the critical area of governance for influencer marketing. It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Follow this link to access the guide: https://www.futureproofingcomms.co.uk/we-are-all-influencers-now There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the…
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