Tag: Gender

Public affairs industry pledge to support women

Stuart Mitchell

Following results of the Women in Public Affairs survey last year, Women in Public Affairs have launched a new industry pledge to raise industry standards and support the progression of women in the industry.  The pledge, backed by the PRCA, calls on businesses to publish salary bands for roles; commit to neither putting on, nor appear, on all male panels; and establish a sexual harassment policy and clear point of contact. The Women in PA survey published in October 2019 found that 1 in 4 (27%) women in the sector say…

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ASA – Rulings Podcast: Gender, Politics and Activism

Stuart Mitchell

The ASA/CAP have released a post called: Rulings Podcast: Gender, Politics and Activism. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The latest episode of our Rulings podcast is now available, covering four major rulings on three topics. We’ve looked at cases on political advertising, harmful gender stereotypes and animal rights activism. Politics, gender and activists In this episode, hosted by James Miller, two…

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ASA – Our new gender rule – one week on

Stuart Mitchell

The  ASA/ CAP have released a post called: Our new gender rule – one week on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A week ago last Friday the new rule banning harmful gender stereotypes came into force. The new rule states that: [Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence. This was the…

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ASA/CAP – Imminent ban on harmful gender stereotypes

Stuart Mitchell

The ASA/CAP have released a post called: Imminent ban on harmful gender stereotypes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following research in 2017 and consultation in 2018, the coming into force of CAP’s new rule (accompanied by detailed guidance) which prohibits gender stereotypes that are likely to cause harm or serious or widespread offence is imminent.  On 14 June 2019, this rule…

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First UNESCO recommendations to combat gender bias in applications using artificial intelligence

Stuart Mitchell

Beginning as early as next year, many people are expected to have more conversations with digital voice assistants than with their spouse. Presently, the vast majority of these assistants—from Amazon’s Alexa to Microsoft’s Cortana—are projected as female, in name, sound of voice and ‘personality’. ‘I’d blush if I could’, a new UNESCO publication produced in collaboration with Germany (link is external) and the EQUALS Skills Coalition (link is external) holds a critical lens to this growing and global practice, explaining how it: reflects, reinforces and spreads gender bias; models acceptance…

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