Tag: Getty Images

FKA twigs and Getty Images Collaborate to Empower Black Storytellers and Elevate Black History

Stuart Mitchell

Creative powerhouse FKA twigs and Getty Images, a world leader in visual communications, announced today they are collaborating to empower Black storytellers, educators and content creators to elevate the visual narrative of Black history.   Launching in 2021, Getty Images will donate visual content from its Hulton Archive, the world’s largest privately held commercial archive, and Editorial Collections for non-commercial use in support of learning about and reflecting on Black history for Black storytellers and not-for profits. As part of the project Getty Images will also provide research support for…

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The NAACP Partners with Getty Images to Amplify Black Voices

Stuart Mitchell

Getty Images, a world leader in visual communications, is partnering with the NAACP, the largest social justice organization, to amplify and expand the visual narrative of the Black community as it relates to characterizations in media and advertising on a national scale. In the coming months, the civil rights organization will collaborate with Getty Images to elevate the work of photographers, videographers, and illustrators who are telling stories about the Black experience. Additionally, both organizations will develop actionable insights for communicators, marketers, and members of the media to ensure that…

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#ShowUs Grant of $10,000 open to Women, Female-Identifying and Non-Binary voices in Commercial Film and Photography

Stuart Mitchell

Getty Images, a world leader in visual communications, in partnership with Dove and Girlgaze, has today announced the launch of the latest #ShowUs Grant. Designed to support emerging talent, the #ShowUs Grant will award two grants of US$5,000 to women, female-identifying and non-binary commercial photographers and videographers from around the world who are using their talents to create inclusive visual stories depicting authentic representations of women relationships. Open for applications from today, the two $5,000 grants will be awarded to emerging commercial photographers or videographers who submit against the brief of creating…

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Consumers say brand advertising must capture their true lifestyles and cultures to be relevant, according to new Getty Images research

Stuart Mitchell

Nearly 80 percent of people globally have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. This is according to new research by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm…

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Interview with Jacqueline Bourke Head of EMEA, Creative Insights at iStock by Getty Images – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Jacqueline Bourke, Head of EMEA, Creative Insights at iStock by Getty Images. Founded in 2000, iStock created the crowd-sourced stock industry and became the original source for user-generated stock photos, vectors and illustrations, and video clips. For more than 15 years, they’ve given theirartists a platform to make money with their passions by licensing their stock content to businesses and individuals around the world for use in a wide variety of projects. iStock remain an industry leader…

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