It’s been another interesting week in the world of ethical marketing. When I first started this page a year ago I didn’t envision such a turbulent year which despite showing a horrible side to many industries has had an alternative effect and has helped to create an atmosphere in which women could really fight for equality.
Marketing is one of those businesses which has stood up and taken note and this week, in the wake of last week’s International Women’s week we have seen several great new iniatives create specifically to help tackle harassment within the industry.
The Advertising Association, NABS and WACL join forces to launch timeTo to combat sexual harassment
PRCA launches plans for cross-industry working group to target sexual harassment following survey
Globally there has also been the launch of ‘Time’s Up Advertising’, part of the huge worldwise Time’s Up movement started in the wake of the #metoo movement.
The figures from the PRCA survey that 85% have experienced some form of sexual harassment are stark figures which showcase a distinct problem within the industry and show why both of these iniatives are important.
I will be interested to see how these things move forward but it’s good to see people sitting up and taking note.