Tag: IPA

LXA/IPA guide sets out five pillars of MarTech and marketing operations

Stuart Mitchell

A new guide by LXA, commissioned by the IPA and delivered at the flagship cross-industry IPA EffWorks Global 2022 Conference has set out the Five Pillars of MarTech and Marketing Operations vital to the success of marketing campaigns. These Pillars cover the complete process of martech strategy from initial planning to selection tech, the processes needed to manage martech, and the skills required within the business. All of which, the report counsels, should be underpinned by marketing’s involvement at every stage, with a clear message that marketers now need to…

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Consumer pressure on brands’ pricing builds as cost of living crisis worsens

Stuart Mitchell

The number of consumers looking to brands to help them through the cost of living crisis by keeping their prices fair has increased by 5% since May, while those wanting brands to freeze the price on their value-range products or services has leapt up by 22%. This is according to an autumn survey of 2000 adults, commissioned by the IPA and carried out by Opinium. These latest results are a follow-up to the IPA-commissioned spring poll in which a separate sample of 2,000 adults were asked for their response to…

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IPA publishes Marketing Effectiveness Roadmap 2022

Stuart Mitchell

A dedicated approach to marketing effectiveness works, strengthening the marketing effectiveness culture of both brands and agencies and leading to stronger business value from marketing effectiveness. This is one of the core findings released recently from the 2022 IPA Marketing Effectiveness Roadmap report, supported by ISBA, and Marketing Week, which reports the levels of marketing effectiveness competency within the industry and sets out a clear model for future success. Now in its second year, the IPA Marketing Effectiveness Roadmap defines marketing effectiveness as: “The process of improving business performance from…

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Digital Voices and House of Greenland join IPA Membership

Stuart Mitchell

The IPA are pleased to announce that Digital Voices and House of Greenland were elected into IPA membership at its quarterly Council meeting on 15 September. Introducing their new members: Digital Voices: We joined the IPA to raise the standards of professionalism of Digital Voices as an agency and the Influencer Marketing industry as a whole. We want to show that the Influencer Marketing industry is compliant with laws and advertising codes, as well as that Digital Voices is dedicated to helping clients achieve their goals. The deep expertise of…

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New IPA/FT report reveals how brands can navigate the changing Luxury market post pandemic

Stuart Mitchell

A new report by the IPA and Financial Times, published last month, reveals the changing purchase drivers and transactional trends of the Luxury goods market and the attitudes towards it post pandemic. The New Shape of Luxury report has been published in acknowledgement of the growing value of the sector, with spend figures on personal luxury goods predicted to reach €283bn for 2021, up from €281bn in 2019, and forecast to rise dramatically to €360-380bn by 2025 (Bain & Co). By analysing the factors that have driven this growth and…

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