Tag: IPA

IPA survey reveals Christmas shopping plans

Stuart Mitchell

Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and 48% expect to spend none of their Christmas budget during the sales this year, according to a new nationally representative survey of 2000 UK adults, commissioned by the IPA and carried out by Opinium. Detailed in the new IPA Insight report Christmas amidst the Crunch, the findings show that the first half of November (19%) and September-October (17%) will be the most popular times for Christmas shopping, followed by the first week of December (15%)…

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Consumers’ healthy-eating choices wane as cost of living bites

Stuart Mitchell

The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping on their current income. Meanwhile, the number of adults preferring to eat organic food has fallen by almost a third in early 2022 particularly among younger generations and women, and the number of all adults preferring not to buy food that has been genetically modified has dropped by almost 40%. These are just some of the…

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IPA cautions inevitable agency rate increases given prevailing inflation levels

Stuart Mitchell

IPA Director General Paul Bainsfair has warned of agencies inevitably having to increase their prices in light of prevailing inflation levels. No agency would take the decision to raise their fees lightly. But with inflation levels at their highest level in 40 years – rising by 9% in the 12 months to April 2022 and potentially hitting 10% in the last three months of this year, such decisions are, unfortunately, inevitable. Paul Bainsfair, Director General, IPA Agency pressures “Similar to many parts of the economy, our agencies have navigated the…

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New white paper to unveil building blocks of sustainable client/agency relationships

Stuart Mitchell

A comprehensive new IPA white paper is to reveal which characteristics create long-term, mutually sustainable client/agency relationships and how they combine to become greater than the sum of their parts. A traditionally complex subject the report takes a longer and broader view on achieving growth and enables agencies to get it right, right from the start. Authored by Only Dead Fish’s Neil Perkin and featuring interviews with some of the industry’s biggest names, the whitepaper will outline the fundamental, interdependent building blocks required for long-term growth. Unveiled at the flagship IPA…

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IPA agencies flex to flexible working arrangements

Stuart Mitchell

In a snapshot poll of 26 of the IPA’s highest-earning agencies, the IPA has learned that 100% are operating with flexible working arrangements, with almost two-thirds favouring a ‘two days a week in the office’ approach. The findings from the 26 agencies that were consulted by the IPA in April 2022 can be broadly split into four groups: those agencies who ask staff to be in the office two days a week; those in the office three days a week; those in 50% of the time; and those with a…

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