Tag: IPA

The IPA has unveiled the 2026 IPA Beacon list, recognising 20 of the UK’s most exciting emerging and high-growth agencies that are redefining the future of the industry through innovation, entrepreneurship and new models for growth. Now in its second year, the IPA Beacon List is spearheaded by Paul Mead, Agency Chair and Board Member, former director at Jellyfish and Founder of VCCP Media, and is the product of months of in-depth research, interviews with Editor-in-Chief Ellen Hammett, and outreach via the IPA network, desktop investigations, and social media sourcing.…

The 2025 IPA Annual Review reveals an industry navigating increasing commercial pressure by balancing tighter budgets with a growing demand for strategic impact, while continuing to leverage creativity and innovation to drive value. Agencies are increasingly being asked to deliver more strategic value while operating under tighter budgets and growing pressure to demonstrate measurable return on investment. This is one of the key observations made in the recently published 2025 IPA Annual Review which paints a picture of an industry rising to these mounting commercial and operational challenges by balancing…

Twenty-one individuals were either newly elected or re-elected to the IPA Council on 29 April. Of those 21 members, nine were re-elected for a further three years and 12 are new to Council. At the IPA Annual General Meeting, which took place immediately after the quarterly Council meeting, Katrina Bozicevich, CEO, MG OMD, was elected as Honorary Secretary, while Sue Benson, Founder & CEO, The Behaviours Agency, was formally confirmed as IPA Chair for England & Wales. The re-elected members are: Zaid Al-Zaidy, Beyond Dan Appleby, Drummond Central Katrina Bozicevich,…