Tag: IPA

IPA appoints new 44 Club leadership team to reinvigorate iconic series

Stuart Mitchell

The IPA has appointed seven brilliant individuals to a new 44 Club board to inspire a new generation of advertising practitioners. Named after the address of IPA HQ – 44 Belgrave Square – the 44 Club brought together some adland’s best and brightest for invigorating industry gatherings. Over 20 years, the IPA 44 Club grew to be one of the highlights of the industry calendar, covering topics as varied as Extinction Rebellion and the climate crisis, stereotyping and body image, and what adland can learn from both Barack Obama’s 2008…

Read More

IPA members roar at Cannes Lions 2025

Stuart Mitchell

IPA members enjoyed a successful Cannes Lions 2025 festival with 19 agencies winning a combined 55 awards. This includes two Grand Prix, nine Gold Lions, 13 Silver Lions, and 31 Bronze Lions. adam&eveDDB picked up the most total awards among IPA member agencies. The agency collected one Gold, two Silver and six Bronze Lions across its work with ITVxCALM, Tempations, Twix and the Walt Disney Company. Ogilvy’s work with Dove was the most successful campaign from IPA member agencies at Cannes this year, and was awarded two Grand Prix, one…

Read More

IPA honours 36 agencies for exceptional professional development

Stuart Mitchell

The IPA is celebrating the 36 agencies that have achieved CPD Gold Accreditation for their outstanding professional development programmes, and investment in the professional development and wellbeing of their employees throughout 2024. CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £6.50 return on every £1 invested in learning and development in 2024, retained 94% of clients, and saved £297,944 on recruitment costs with an average voluntary…

Read More

Lucky Generals’ Cressida Holmes-Smith to drive IPA Effectiveness programme

Stuart Mitchell

Cressida Holmes-Smith, CEO of Lucky Generals, has been appointed as the new Chair of the IPA Effectiveness Leadership Group, succeeding IPA President Karen Martin in the role. Cressida was also recently elected to the IPA Council for the first time. The IPA Effectiveness Leadership Group forms a part of the IPA Effectiveness Pillar, which seeks to encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. In the role, Cressida will coordinate the expert Client and Industry Advisors on the IPA…

Read More

New IPA report highlights five strategies for supporting age inclusion

Stuart Mitchell

A new, free IPA report, Time for some new ‘Age Thinking’, highlights the age imbalance in the UK advertising agency business and offers practical solutions to foster more inclusive and equitable environments for older, more experienced talent. The release of the publication coincides with the IPA’s flagship Talent and Diversity Conference. Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report explores the topic of age within the advertising agency world through both a commercial and intersectional lens. The research gathers together perspectives from across the…

Read More