Tag: IPA

Almost half of Brits plan to digitally detox this Christmas

Stuart Mitchell

Nearly half of all British adults plan to limit their screen time this festive period, according to a new IPA Christmas survey, published on 24 July 2025. The IPA Insight report, The 2025 Christmas Consumer, which is based on a survey of 2,000 UK adults and carried out by Opinium, reveals that 47% of all British adults intend to spend less time on screens this festive period. This figure is being driven by Gen Z (those aged 18-27) for which 64% say they plan to cut their Christmas screen time, and…

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UK marketing budgets bounce back in Q2, reversing previous decline

Stuart Mitchell

Following a reduction in marketing budgets for the first time in four years in the opening quarter, the latest IPA Bellwether Report revealed a robust rebound in advertising spending. Despite the challenges stemming from geopolitical and economic uncertainty, increased operational costs following April’s tax changes, as well as a general lack of confidence across the marketplace, the Q2 2025 IPA Bellwether Report highlights how firms adopted a resilient mindset and expanded their marketing expenditure. A net balance of +5.5% of panellists reported a rise in their total marketing budgets for…

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New IPA/FT global study reveals trust is the second most powerful business driver

Stuart Mitchell

The new study from the IPA and Financial Times has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and long-term success for businesses. Trust is a critical currency in business, particularly in the face of rising uncertainty, reduced human contact, and increased concerns around data and AI. But despite its growing commercial importance, most industries are failing to meet the trust expectations of their customers, clients and stakeholders. The report, Bridging the Trust Gap, draws on insights from over 750 global B2B decision-makers…

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“The Price Isn’t Right”: New IPA report urges agencies to rethink commercial models

Stuart Mitchell

Agencies must ensure that the prices they charge accurately reflect the value they deliver. This is the central message of the IPA’s latest report, The Price Isn’t Right, to be unveiled at the flagship IPA Business Growth Conference recently that calls for a fundamental reassessment of, and proposes a roadmap for, how agencies structure their commercial models and client partnerships. Published five years after the IPA’s seminal study The Price of Success, this new report, produced in partnership with Creative Salon and based on 63 qualitative interviews with creative and…

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IPA welcomes new ISBA Director General, Simon Michaelides

Stuart Mitchell

IPA Director General Paul Bainsfair has recently welcomed the appointment of Simon Michaelides as the new Director General of ISBA. Says Paul Bainsfair, Director General, IPA: “Congratulations to Simon on his appointment as the Director General of ISBA. I look forward to working with him in the coming months and years and have no doubt we will continue to collaborate closely with the ISBA team under his leadership on a huge variety of cross-industry issues for the betterment of the wider advertising and marketing industry. “I’d also like to thank…

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