Tag: IPA

2021 IPA Annual Review highlights accelerating opportunities for growth

Stuart Mitchell

The 2021 IPA Annual Review – Accelerating Opportunities for Growth – highlights how the IPA continued to support their members as they began to slowly head back to the office in a new hybrid working model. There was a palpable urge to safely reconnect in person where possible. The IPA Annual Review includes the roundup of all 2021 activities including their calendar of courses, qualifications and events; the topline from our industry surveys which showed another slight decline in employee numbers, the first signs of an economic recovery (Bellwether) and…

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IPA and LinkedIn’s B2B Institute publish guide to writing a B2B Effectiveness Award Paper

Stuart Mitchell

The IPA has teamed up with the B2B Institute at LinkedIn to produce a guide to help agency planners and brand owners looking to prove the business impact of their work. The guide, published today (10 March 2022), signposts best practice for case-study development, tips from previous winners, guidance for building a team, selecting evidence and framing the story.  It has been published to coincide with the launch of the Special Prize for Best B2B paper in the IPA Effectiveness Awards for which entrants can now submit and be rewarded…

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IPA announces iList 2022 shortlist

Stuart Mitchell

Seventy-four inspirational inclusivity idols have been named on the shortlist for the IPA iList 2022. The IPA iList, in partnership with Accenture Interactive and Campaign, aims to galvanise the industry into becoming a more inclusive, diverse place to work by celebrating and giving a platform to the role models who are changing our industry for the better. Each of the outstanding ad practitioners on the 2022 IPA iList shortlist have demonstrated how they are shifting the culture within the industry and demanding better representation in creative work and will now…

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Cross Industry Programmatic Taskforce announces strategy for financial audit transparency

Stuart Mitchell

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain. The news signals a significant step forward following the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with AOP and carried out by PwC, in May 2020. The transparency study, which looked at disclosed media buys, revealed it was only possible to match 12% of ad impressions, end-to-end, with an average of…

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New report reveals commercial media usage similarities across generations

Stuart Mitchell

One of the striking findings of the new IPA TouchPoints report Making Sense – The commercial media landscape (4th edition) is the changing nature of the relationship between the media consumption habits of 16-34s and people aged 55+, with data indicating some increases in convergence. This is counter to previous TouchPoints data where there have been significant declines in the correlation between the habits of these two audiences. According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns…

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