Tag: IPA

New report reveals commercial media usage similarities across generations

Stuart Mitchell

One of the striking findings of the new IPA TouchPoints report Making Sense – The commercial media landscape (4th edition) is the changing nature of the relationship between the media consumption habits of 16-34s and people aged 55+, with data indicating some increases in convergence. This is counter to previous TouchPoints data where there have been significant declines in the correlation between the habits of these two audiences. According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns…

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IPA and ISBA announce plans to transform industry pitching process

Stuart Mitchell

The IPA and ISBA have announced a cross-industry plan to improve the pitching process to make it more intentional, accountable, and effective for both advertisers and agencies. Spearheaded by IPA President Julian Douglas, and ISBA’s Andrew Lowdon, the initiative forms a core part of Douglas’ 10x agenda in 2022. The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference. According to IPA President Julian Douglas, previous pitch guides have focused on the ‘how to’ of pitching without…

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IPA announces 2022 New Year Honours

Stuart Mitchell

The IPA is celebrating six advertising greats in recognition of their outstanding services to the industry in its fourth annual New Year Honours. Each of the honourees has raised the reputation of the industry at large throughout their stellar careers and will be awarded FIPA (Fellow of the IPA) status. 2022 IPA New Year Honours List: Rosie Arnold Patrick Collister Tony Cullingham Magnus Djaba Mel Edwards Jan Gooding The IPA New Year Honours List is our way of celebrating those who have made a remarkable impact on our industry as…

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Gavin Patterson to Chair IPA Effectiveness Awards judges

Stuart Mitchell

Salesforce President and Chief Revenue Officer Gavin Patterson will bring his global business and marketing expertise to the IPA Effectiveness Awards as Chair of Judges for this year’s awards. Patterson will join Convenor of Judges Harjot Singh, Global Chief Strategy Officer at McCann and Deputy Convenor of Judges Jo Arden, Chief Strategy Officer at Publicis•Poke in presiding over the Client, Industry and Technical Judging Panels who will analyse the Awards submissions, before rewarding the winners at a ceremony in October 2022. This year’s Judging Panels are the most international in…

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Consumers believe advertising can play role in combating climate change

Stuart Mitchell

Advertising can play a significant role in combating climate change with 71% of consumers agreeing that advertising can educate us about products and services with a low carbon footprint. This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18+. The data also shows that 59% of people like seeing what companies are doing to help tackle climate change in their ads and that 87% agree that all companies have a responsibility to help…

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