Tag: IPA

Industry bodies call to protect employee mental wellbeing and creativity

Stuart Mitchell

The IPA is one of a coalition of industry bodies including Crown Commercial Service, NABS, the Alliance of Independent Agencies, the Advertising Association, ISBA and Social & Local CIC who are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct. The Brilliant Creative Minds Code of Conduct has been launched to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry. The Code was developed by the industry coalition through…

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Cuts to UK marketing budgets ease in Q1 2021

Stuart Mitchell

The latest IPA Bellwether survey results pointed to a further decline in UK marketing budgets in the opening quarter of 2021, as coronavirus lockdown restrictions continued to hinder economic activity and businesses looked to reduce costs. However, the downward trend softened for the third quarter in a row, in a sign that business conditions were beginning to stabilise after a year of turmoil in 2020. A net balance of -11.5% of panellists reported a contraction in total marketing budgets during the first quarter of 2021. Although the rate of decline…

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IPA publishes 2020 IPA Agency Census

Stuart Mitchell

The IPA has published its 2020 IPA Agency Census that evidences the impact of the COVID-19 pandemic on the advertising agency community. The core findings indicate that staff numbers in IPA member agencies have been seriously impacted by COVID-19 with numbers within IPA agency member agencies falling 10.8% from 24,866 in 2019 to 22,188 in 2020. In creative and other media non-media agencies numbers fell by 9.0% from 13,509 in 2019 to 12,298 in 2020, while the number of employees in media agencies fell by 12.1% from 11,357 to 9,980.…

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IPA launches new effectiveness accreditation scheme to highlight value of agencies

Stuart Mitchell

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver. Our aim is for agencies to embed an effectiveness culture within their organisations: creating processes, environments, attitudes and ultimately, values, that deliver pride in the business results of what they do for their clients and themselves, across all departments. Julian Douglas, IPA President The IPA Effectiveness Accreditation will recognise an agency’s effectiveness culture, both in their internal practices and in their relationships with clients,…

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IPA report charts the path to A Future of Fairness

Stuart Mitchell

The IPA has published a new report, A Future of Fairness, to give brands and agencies a series of tangible actions to consider on diversity and inclusion. Edited as a series of opinions from industry leaders and interspersed with current industry best practice, the free publication supports the new IPA Diversity & Inclusion Essentials Certificate. A Future of Fairness seeks to hold a mirror to the industry’s progress, celebrate those who have pioneered change and offer up-to-date guidance on how agencies can recruit, retain and motivate top talent. It also…

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