Tag: IPA

IPA backs programmatic project that benefits agencies

Stuart Mitchell

The IPA has expressed its full support for TAG TrustNet, a new phase of TAG’s ongoing Distributed Ledger Technology (DLT) initiative, to improve the transactional transparency and accountability of digital media procurement. The project uses blockchain technology, specifically DLT, to establish a common “truth” on metrics to improve the efficiency of reporting for all stakeholders, including the verification of TAG certification status for inventory.  In terms of specific benefits to agencies, TAG TrustNet: Improves programmatic planning and buying Provides full transparency on your budget allocation and impression delivery across the…

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All In campaign to build greater inclusion in UK advertising

Stuart Mitchell

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all. The first element of the campaign will be a fully confidential and aggregated industry census on March 10, 2021. Recorded and analysed by Kantar, it will provide the very best record of the make-up of UK advertising’s workforce and a vital benchmark for progress. The results will be used to…

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IPA survey reveals desire to see brands support Black History Month

Stuart Mitchell

A new IPA report reveals that 76% of young ethnic minority Brits want to see brands openly show support for Black History Month, while just 2% do not. According to the survey of 100 UK 16-35-year-olds from ethnic minority backgrounds, this desire for brands to openly show support for Black History Month is greater among women (83%) than men (64%). It is also highest among British Asians at (90%), followed by young black Brits at 74%. The research, carried out by Word on the Curb in November 2020, also shows…

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IPA launches new diversity and inclusion qualification

Stuart Mitchell

The IPA has launched a new qualification, the Diversity & Inclusion Essentials Certificate, in collaboration with The Hobbs Consultancy, to ensure that everyone can contribute to a more diverse and inclusive workplace. The online qualification will help people gain a deeper understanding of the challenges we need to overcome and the behaviours we need to change to become a more diverse and inclusive industry. It will support the IPA’s new diversity and inclusion report, A Future of Fairness, due to be published later this month and explored in detail at…

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New IPA/Rare research reveals how to engage with female football fans

Stuart Mitchell

New research from the IPA and Rare: Consulting has lifted the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women. This second in a series of Match Day Reports, ‘On the Ball: Staying Onside with Female Football Fans’, published on 29 October, highlights how over a third of female fans (34%) intend to watch, read and talk more football in the coming season. This compared to just 10% who intend to…

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