Tag: IPA

Lucky Generals’ Cressida Holmes-Smith to drive IPA Effectiveness programme

Stuart Mitchell

Cressida Holmes-Smith, CEO of Lucky Generals, has been appointed as the new Chair of the IPA Effectiveness Leadership Group, succeeding IPA President Karen Martin in the role. Cressida was also recently elected to the IPA Council for the first time. The IPA Effectiveness Leadership Group forms a part of the IPA Effectiveness Pillar, which seeks to encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. In the role, Cressida will coordinate the expert Client and Industry Advisors on the IPA…

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New IPA report highlights five strategies for supporting age inclusion

Stuart Mitchell

A new, free IPA report, Time for some new ‘Age Thinking’, highlights the age imbalance in the UK advertising agency business and offers practical solutions to foster more inclusive and equitable environments for older, more experienced talent. The release of the publication coincides with the IPA’s flagship Talent and Diversity Conference. Through a blend of IPA data, qualitative in-depth interviews, and desk research, the report explores the topic of age within the advertising agency world through both a commercial and intersectional lens. The research gathers together perspectives from across the…

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IPA President Karen Martin unveils agenda to revitalise UK advertising

Stuart Mitchell

New IPA President and CEO of BBH, Karen Martin, has announced her agenda designed to revitalise UK advertising, and celebrate the immense value creativity brings to business success, the economy and British culture. In a passionate address to industry leaders and IPA members, followed by a live Q&A, Martin set out the critical need to put creativity back at the core of business. Her speech also highlighted key challenges facing the ad industry today, including short-term thinking, over-reliance on AI, and a disconnect from the very thing that drives the…

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Entries open for the Campaign Ad Net Zero Awards 2025

Stuart Mitchell

  The Campaign Ad Net Zero Awards have returned for their fourth year!  The awards aim to show how the principles of the Ad Net Zero action plan are being implemented to achieve more sustainable campaigns and deliver better business outcomes.   They are a partnership between Campaign and the Advertising Association, supported by the IPA and ISBA, with headline sponsorship thanks to Google. Categories are open to both UK and international entrants from all parts of our industry – including advertisers, agencies, media owners, production and tech companies.  Companies do…

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IPA announces 2025 Council election results

Stuart Mitchell

Karen Martin, Chief Executive of BBH London, was formally elected as IPA President at a Special Meeting of the IPA Council. Karen succeeds Josh Krichefski in the role. Karla Smith, CFO of Ogilvy UK, was elected as IPA Honorary Treasurer, replacing Bronwen Hemming, Finance Director of Wieden+Kennedy London, while Jamie Elliott, CEO of The Gate London, was re-elected as IPA Honorary Secretary. Additionally, Brian Scott, Director and Co-Owner of Navigator Blue, and Jim Kelly, Deputy MD Head of Planning at Story, were appointed as the new IPA Chairs for Northern…

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