Tag: IPA

Brits spend more time on their mobiles than watching TV set for the first time

Stuart Mitchell

For the first time in its 20-year history, the IPA TouchPoints dataset reveals that British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set. This insight comes from the latest 2025 data which details the daily habits and media consumption of British adults. Mobile phone time overtakes TV set viewing According to the findings, British adults now use their mobile phones for an average of 3 hours and 21 minutes per day. By comparison, they watch a TV set for an…

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IPA and Tracksuit outline transformative growth framework for start-ups

Stuart Mitchell

New industry research from the IPA and Tracksuit, supported by TwentyFirstCenturyBrand and Depop, outlines a transformative growth framework for early-stage businesses. The central thesis is that brand-building, when driven by entertainment and aligned through clarity of purpose, is not a luxury for start-ups; it is a commercial necessity. It will be unveiled by IPA President and BBH London CEO Karen Martin at a session in the Palais in Cannes  (17 June 2025). The framework challenges the traditional start-up mindset that prioritises short-term sales over long-term brand value. Drawing on robust…

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IPA appoints new 44 Club leadership team to reinvigorate iconic series

Stuart Mitchell

The IPA has appointed seven brilliant individuals to a new 44 Club board to inspire a new generation of advertising practitioners. Named after the address of IPA HQ – 44 Belgrave Square – the 44 Club brought together some adland’s best and brightest for invigorating industry gatherings. Over 20 years, the IPA 44 Club grew to be one of the highlights of the industry calendar, covering topics as varied as Extinction Rebellion and the climate crisis, stereotyping and body image, and what adland can learn from both Barack Obama’s 2008…

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IPA members roar at Cannes Lions 2025

Stuart Mitchell

IPA members enjoyed a successful Cannes Lions 2025 festival with 19 agencies winning a combined 55 awards. This includes two Grand Prix, nine Gold Lions, 13 Silver Lions, and 31 Bronze Lions. adam&eveDDB picked up the most total awards among IPA member agencies. The agency collected one Gold, two Silver and six Bronze Lions across its work with ITVxCALM, Tempations, Twix and the Walt Disney Company. Ogilvy’s work with Dove was the most successful campaign from IPA member agencies at Cannes this year, and was awarded two Grand Prix, one…

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IPA honours 36 agencies for exceptional professional development

Stuart Mitchell

The IPA is celebrating the 36 agencies that have achieved CPD Gold Accreditation for their outstanding professional development programmes, and investment in the professional development and wellbeing of their employees throughout 2024. CPD Gold agencies continue to prove that investment in learning and development is a business imperative, with some outstanding examples of CPD culture, innovation and effectiveness. On average, the CPD Gold agencies earned £6.50 return on every £1 invested in learning and development in 2024, retained 94% of clients, and saved £297,944 on recruitment costs with an average voluntary…

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