Tag: ITV

ITV Announces New Social Purpose Targets, and Creates Award-winning Campaigns

Stuart Mitchell

ITV has developed a new Social Purpose strategy and set ambitious targets to drive meaningful change, which are published in our report released this week.  With the massive reach of our platforms, much-loved shows and creative talent we have an ability to shape culture for good. We have identified four priorities where we want to make significant difference, externally and internally. These are: championing better mental and physical health for all; fostering creativity by embracing diversity; reducing our impact on the environment; and giving back.  Better health is the social cause we…

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ASA and ITV couple up to help Love Islanders use #ad

Stuart Mitchell

The ASA/CAP have released a post called: ASA and ITV couple up to help Love Islanders use #ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are partnering with ITV to help Love Island contestants safely navigate the advertising rules surrounding social media, which apply to all influencers and celebrities, once they’re out of the villa. We have created an ‘advertising survival kit’, an at-a-glance…

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Veg Power and ITV join forces to launch landmark ad campaign to get kids to eat more vegetables

Stuart Mitchell

Eat Them To Defeat Them is a radical new national advertising campaign that launched on Friday 25th January on ITV that aims to inspire kids to eat more healthily and help tackle rising childhood obesity.  Despite past campaigns 80% of primary school kids still aren’t eating enough vegetables and this ground breaking initiative looks to change that.   The campaign is being launched by a partnership between ITV and Veg Power and Eat Them To Defeat Them will engage with kids and parents in a new way, looking to reinvigorate how…

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Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Stuart Mitchell

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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