The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused due to Coronavirus for the campaign. The ‘On Hold’ campaign, which will run across radio, printsocial media and soon hopes to run on tv – reminds the nation that while Coronavirus has put everything on hold,…
Read MoreTag: Marie Curie
New campaign by Saatchi & Saatchi London and Marie Curie breaks the taboo of talking about death
Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death. The campaign went live on 3rd…
Read MoreAmazon opens AmazonSmile to registered UK Charities
From 31st of January, all eligible registered UK charities are invited to join AmazonSmile where millions of Amazon customers can raise money for charities, small or large, local or national, by shopping at smile.amazon.co.uk. Customers who shop with AmazonSmile can choose a charity to support before they start shopping and that charity will receive donations from Amazon at no additional cost to the customer or charity. Customers will find the same Amazon they know and love at AmazonSmile, enjoying the same low prices, vast selection and convenient shopping experience –…
Read More