Tag: milk

New augmented reality app aims to increase milk bottle recycling

Stuart Mitchell

Shoppers can now scan Asda milk bottles to find out how to correctly recycle them With reducing plastic waste high on shoppers’ agendas, supermarket Asda and farmer-owned dairy cooperative Arla have joined forces on a new augmented-reality app to help customers recycle more. The ‘Have You Herd?’ app, launching this week as part of National Recycling Week, uses an engaging augmented reality experience to inform shoppers about recycling their milk bottles correctly. An animated milk bottle character comes to life when shoppers hover the app in front of any Asda…

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M&S to audit dairy farms to RSPCA assured standards

Stuart Mitchell
m&s milk

Marks & Spencer has today announced that it has commissioned the RSPCA to audit every single M&S dairy farm to RSPCA Assured Standards and committed to publishing the results on its website. In a full announcement made today, Director of Food Andy Adcock confirmed that all 40 UK farms (known as the M&S Milk Pool) will be audited by RSPCA assessors as soon as possible. The move comes after pictures emerged of calves being held in individual pens, in breach of animal welfare standards were discovered. Andy Adcock, admitted the…

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