Tag: P&G

P&G’s Family Care Brands Share New Sustainability Goals Focused on Forestry

Stuart Mitchell

All P&G’s Family Care products are made with 100% certified pulp, sourced from responsibly-managed forests. Charmin and Puffs are also Forest Stewardship Council® (FSC®) and Rainforest Alliance certified. For every tree we use, at least one is regrown. We will go even further to increase acres of certified forests, strengthen certification globally, and accelerate research into alternative fiber approaches. “We applaud P&G for increasing its commitment to using FSC-certified fiber in its iconic consumer products,” said Corey Brinkema, President of FSC US. “This new demand will help justify to landowners…

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P&G, National Geographic and Global Citizen Launch Groundbreaking Series, ACTIVATE: THE GLOBAL CITIZEN MOVEMENT To Drive Action Around Poverty, Inequality and Sustainability

Stuart Mitchell

Procter & Gamble and National Geographic’s six-part docuseries ACTIVATE, co-produced by Global Citizen and RadicalMedia, premiered on Thursday, September 5, in the U.S. on National Geographic. Each episode of the six-part series delves into a different issue connected to the root causes of poverty, including sustainable sourcing, criminalization of poverty, disaster relief, girls’ education, plastic waste and the global water crisis. The P&G ACTIVATE overview video can be viewed here. The hour-long episodes begin tonight and will air weekly through October 10 in the U.S. and also on National Geographic…

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P&G Tackles Clean Water, Gender Equality and Plastic Waste in 2018 CSR Report

Stuart Mitchell

The Procter & Gamble Company extends its long history of doing good in the world by bringing the comforts of home to those impacted by disasters, continuing to spark conversations about diversity, inclusion and gender equality with its advertising and making meaningful impact on the environment with new 2030 goals including a vision to ensure that none of the Company’s packaging ends up in the world’s oceans. Captured in the 2018 Citizenship Report released today, P&G highlights the recent activities that define the Company as a force for good and…

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P&G Thinks Inside the Box with New Tide Eco-Box

Stuart Mitchell

Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits…

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Frankie Bridge and Marvin Humes launch the first ever #FeelSuper song in aid of Marie Curie

Stuart Mitchell

P&G and Superdrug’s #FeelSuper campaign returns with the support of ambassadors Frankie Bridge and Marvin Humes and the launch of the campaign’s first ever charity song helping to raise money for the UK’s leading terminal illness charity, Marie Curie. This uplifting new sound track to the #FeelSuper campaign, features vocals from nine Marie Curie Nurses and lyrics inspired by the experiences of musician Ben Buddy Slack, from The Swan Song Project, who helps patients at the Marie Curie hospice in Bradford write and record their own original songs. The song…

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