Tag: Procter & Gamble

P&G Announces New Environmental Sustainability Goals Focused on Enabling and Inspiring Positive Impact in the World

Stuart Mitchell

Procter & Gamble have announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. The new goals, titled “Ambition 2030,” aim to enable and inspire positive impact on the environment and society while creating value for the Company and consumers.     “We believe P&G can be a force for good and a force for growth, and we are taking a more deliberate approach to delighting consumers while enabling responsible consumption,” said David…

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New Documentary Raises Global Water Crisis Awareness As 844 Million People Still Lack Access to Clean Drinking Water

Stuart Mitchell

Procter & Gamble’s (P&G) non-profit Children’s Safe Drinking Water (CSDW) Program and National Geographic are raising awareness about the global water crisis with the release of a new documentary and national survey in conjunction with World Water Day. The documentary, titled “The Power of Clean Water,” follows the lives of three women and their families, providing a first-hand perspective on the daily challenges of accessing clean drinking water. As the film progresses, viewers witness how P&G’s Purifier of Water packets, distributed by partners ChildFund in Indonesia, CARE International in Kenya…

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Procter & Gamble hosts panel discussion on gender equality

Stuart Mitchell

As part of the Olympic Winter Games PyeongChang 2018, Procter & Gamble, a Worldwide Olympic Partner, has hosted a panel discussion on gender equality. As part of “Love Over Bias,” the latest installment of P&G’s award-winning “Thank You, Mom” campaign, a panel of decorated female Olympians discussed their own journeys to the global stage. The discussion included the role of their moms, mentorship and support from other women, as well as their hopes for what the current global movement for gender equality will mean for future generations of female athletes.…

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Head & Shoulders launches sustainability project

Stuart Mitchell

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic, Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and production partners on the project, Saatchi & Saatchi London worked with Head & Shoulders to develop the campaign to launch the world’s first recyclable shampoo bottle made from plastic collected on beaches. Also partnering…

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Past Campaigns – Always #LikeAGirl – Unstoppable

Stuart Mitchell
always

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2015, and was a follow on from a hugely successful campaign in 2014 which I will feature later: This campaign was a follow up to 2014’s incredibly powerful #LikeAGirl campaign which was one of the biggest digital advertising success stories in the world. It went viral in just a few days, sparking…

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