PRSA | Ethical Marketing News

PRSA Launches New Search Tool, Powered by CommunicationsMatch™, To Help Users Connect with Agencies, Professionals and Service Providers

August 8, 2021July 18, 2021 Stuart Mitchell

PRSA has launched a new search tool on the organization’s website to help users identify and shortlist public relations and communications agencies, professionals, and service providers with the expertise that matches their needs. Powered by CommunicationsMatch™, an industry-leading search and services technology platform, the directory allows users to find practitioners based on industry and communications capabilities, size, location, designations, diversity, client experience and more. In addition, they have the option to use the integrated Agency Select™ hiring tools to request information or issue RFPs. There are no commissions or success…

PRSA Launches New Strategic Initiative To Help Communicators Address Mis/Disinformation, Civility, Diversity & Inclusion and Civic Engagement

May 23, 2021May 16, 2021 Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, have announced the launch of Voices4Everyone, a resource-rich forum designed to help PRSA members and the broader communications profession tackle and address the complex issues of civility, civic engagement and ethical behavior; embrace diversity and inclusion in their broadest sense; and combat mis/disinformation. “The turbulence brought on by the past year’s pandemic and social unrest has created a perfect storm of urgency needed to address the issues that surround us, and Voices4Everyone provides comprehensive information and robust assets to help…

PRSA Launches New Initiative To Assist Communicators “In Between Jobs”

May 9, 2021April 18, 2021 Stuart Mitchell

PRSA, the US’ leading professional organization serving the communications community, announced today the launch of its new In Between Jobs program, which offers a discounted PRSA membership and access to a number of career-stimulating resources for communications professionals who have been adversely affected by the past year’s challenging economic climate. Representative of the economic struggles experienced throughout the public relations community, a PR Week poll conducted in May 2020 found that almost 64% of clients reduced PR budgets while 11% laid off and furloughed staff, and one in five agencies laid off and furloughed staff and 77% of agency clients reduced retainers. “People everywhere…

PRSA and Puerto Rico Public Relations Association Announce Expanded Membership Agreement

April 19, 2021March 29, 2021 Stuart Mitchell

PRSA, the nation’s leading professional organization serving the communications community, announced today that it has partnered with the Puerto Rico Public Relations Association (PRPRA) to provide mutually beneficial professional development, educational and career opportunities for members of each respective organization. Benefits available to PRPRA members through the agreement include a discounted annual membership to PRSA as well as access to all PRSA programming. PRPRA will also provide access to its professional development and other program offerings to PRSA members. “We are thrilled to be collaborating with the highly respected PRPRA,”…

PRSA Defends the Right of Journalists to Report the News Safely and Without Fear of Reprisal

February 11, 2021January 26, 2021 Stuart Mitchell

PRSA has a long-standing commitment to defending the First Amendment and a free, unencumbered press so when leadership learned on Friday, Dec. 18 that journalist and PRSA ICON 2020 speaker Marianna Spring, who specializes in reporting on disinformation for BBC News and World Service, is receiving death threats due to her reporting the organization forcefully responded. In an inews.co.uk column, Spring stated that her coverage of conspiracies associated with the coronavirus and the U.S. election had markedly increased the level of attacks on her personally, including threats on her life.…