Tag: Sainsbury’s

Sainsbury’s first major UK retailer to vacuum pack all lamb mince

Stuart Mitchell

Sainsbury’s has announced it is swapping traditional, plastic tray packaging for a new vacuum-packed alternative across its entire fresh lamb mince range, saving 26 tonnes of plastic annually. Another supermarket-first for Sainsbury’s, the new packaging will result in a minimum 65% reduction in plastic per product. The change will be across all Sainsbury’s fresh lamb mince products, which start at just £3.95 for 250g. Customers will be able to purchase lamb mince in the revamped packaging both in-store and online from today. The lamb mince products will be vacuum-packed for…

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Sainsbury’s first UK retailer to launch egg farmer group

Stuart Mitchell

Poached, fried or scrambled; whichever way enjoyed, eggs are one of the nation’s most popular foods with 11 billion consumed annually*. As one of Sainsbury’s top 20 selling products, the retailer has announced a brand new development group to support its egg farmers and protect the supply of this popular protein for years to come. An industry first, the Sainsbury’s Egg Group – launching next month – will be in collaboration with the retailer’s three main egg packers and will include over 100 farmers from across the UK who supply…

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Sainsbury’s launches agroforestry initiative as it celebrates 20-year partnership with the Woodland Trust

Stuart Mitchell

Sainsbury’s has announced the launch of a new agroforestry initiative in collaboration with the Woodland Trust as the two organisations celebrate 20 years of partnership. Agroforestry is the integration of trees, hedges and shrubs into farming systems which provides benefits including shade and shelter for animals and crops, improving biodiversity and soil structure while reducing soil erosion and capturing ammonia from the atmosphere. The Woodland Trust will work with farmers and growers that supply Sainsbury’s to offer in-person support to create planting plans that fit their farming systems. With only…

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One Water fundraising to boom this year as Ocado and Sainsbury’s seek out ‘brands with purpose’

Stuart Mitchell

Ethical Hydration brand One Water is set to have a bumper year as customers seek out purpose-led brands in their weekly shop. One Water estimates that they’ll be able to fund the provision of clean, safe water to around 6,500 people in sub-Saharan Africa due to new listings with Sainsbury’s in June and Ocado going live this month. Transforming the lives of around 25 communities, a donation from each sale will go to The One Foundation, to fund clean water projects where it’s needed most – ranging from hand-pump programmes in…

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Sainsbury’s first retailer to milk the benefits of new AI “vet tech” to improve animal welfare and efficiency on dairy farms

Stuart Mitchell

Sainsbury’s is the first retailer in the world to invest in new AI veterinary technology used to measure and enhance positive animal welfare on dairy farms, which could revolutionise the approach to cattle care. In partnership with Vet Vision AI, a new spinout company from the University of Nottingham, Sainsbury’s is trialling new technology which has been designed to spot when cows are happy and healthy, and why. The cows are monitored through low cost and portable cameras which can be used by vets on multiple farms. The AI works…

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