Tag: Sainsbury’s

Sainsbury’s launches agroforestry initiative as it celebrates 20-year partnership with the Woodland Trust

Stuart Mitchell

Sainsbury’s has announced the launch of a new agroforestry initiative in collaboration with the Woodland Trust as the two organisations celebrate 20 years of partnership. Agroforestry is the integration of trees, hedges and shrubs into farming systems which provides benefits including shade and shelter for animals and crops, improving biodiversity and soil structure while reducing soil erosion and capturing ammonia from the atmosphere. The Woodland Trust will work with farmers and growers that supply Sainsbury’s to offer in-person support to create planting plans that fit their farming systems. With only…

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One Water fundraising to boom this year as Ocado and Sainsbury’s seek out ‘brands with purpose’

Stuart Mitchell

Ethical Hydration brand One Water is set to have a bumper year as customers seek out purpose-led brands in their weekly shop. One Water estimates that they’ll be able to fund the provision of clean, safe water to around 6,500 people in sub-Saharan Africa due to new listings with Sainsbury’s in June and Ocado going live this month. Transforming the lives of around 25 communities, a donation from each sale will go to The One Foundation, to fund clean water projects where it’s needed most – ranging from hand-pump programmes in…

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Sainsbury’s first retailer to milk the benefits of new AI “vet tech” to improve animal welfare and efficiency on dairy farms

Stuart Mitchell

Sainsbury’s is the first retailer in the world to invest in new AI veterinary technology used to measure and enhance positive animal welfare on dairy farms, which could revolutionise the approach to cattle care. In partnership with Vet Vision AI, a new spinout company from the University of Nottingham, Sainsbury’s is trialling new technology which has been designed to spot when cows are happy and healthy, and why. The cows are monitored through low cost and portable cameras which can be used by vets on multiple farms. The AI works…

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Sainsbury’s brings free herbs and spices to the North East of England to help increase diversity and flavour in diets

Stuart Mitchell

New research from Sainsbury’s reveals that over half of people (53%) in the North East who are struggling to afford food admit to finding mealtimes bland, with two in five saying they have lost the joy in mealtimes and are no longer excited by food (41%). On a mission to improve this, Sainsbury’s has launched the UK’s first ever Seasonings Shuttle service, an initiative that offers free herbs and spices to users at mobile food clubs, run by The Bread and Butter Thing. This comes as over two thirds (68%)…

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Sainsbury’s reduces plastic waste by almost 700 tonnes through fish and chicken packaging revamp

Stuart Mitchell

Sainsbury’s is introducing a number of packaging changes across its own-brand chicken and fish lines, with the new packaging set to save 694 tonnes of plastic a year – the weight of almost 100 elephants1. All own-brand salmon fillet trays are switching from pulp cardboard instead of plastic, a UK retailer first, which will result in 70% less plastic, saving 346 tonnes of plastic a year. Alongside this, Sainsbury’s is rolling out cardboard trays across its Taste the Difference and by Sainsbury’s breaded chicken lines, set to save 300 tonnes…

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