Tag: Sainsbury’s

Sainsbury’s first UK retailer to launch egg farmer group

Stuart Mitchell

Poached, fried or scrambled; whichever way enjoyed, eggs are one of the nation’s most popular foods with 11 billion consumed annually*. As one of Sainsbury’s top 20 selling products, the retailer has announced a brand new development group to support its egg farmers and protect the supply of this popular protein for years to come. An industry first, the Sainsbury’s Egg Group – launching next month – will be in collaboration with the retailer’s three main egg packers and will include over 100 farmers from across the UK who supply…

Read More

Sainsbury’s launches agroforestry initiative as it celebrates 20-year partnership with the Woodland Trust

Stuart Mitchell

Sainsbury’s has announced the launch of a new agroforestry initiative in collaboration with the Woodland Trust as the two organisations celebrate 20 years of partnership. Agroforestry is the integration of trees, hedges and shrubs into farming systems which provides benefits including shade and shelter for animals and crops, improving biodiversity and soil structure while reducing soil erosion and capturing ammonia from the atmosphere. The Woodland Trust will work with farmers and growers that supply Sainsbury’s to offer in-person support to create planting plans that fit their farming systems. With only…

Read More

One Water fundraising to boom this year as Ocado and Sainsbury’s seek out ‘brands with purpose’

Stuart Mitchell

Ethical Hydration brand One Water is set to have a bumper year as customers seek out purpose-led brands in their weekly shop. One Water estimates that they’ll be able to fund the provision of clean, safe water to around 6,500 people in sub-Saharan Africa due to new listings with Sainsbury’s in June and Ocado going live this month. Transforming the lives of around 25 communities, a donation from each sale will go to The One Foundation, to fund clean water projects where it’s needed most – ranging from hand-pump programmes in…

Read More

Sainsbury’s first retailer to milk the benefits of new AI “vet tech” to improve animal welfare and efficiency on dairy farms

Stuart Mitchell

Sainsbury’s is the first retailer in the world to invest in new AI veterinary technology used to measure and enhance positive animal welfare on dairy farms, which could revolutionise the approach to cattle care. In partnership with Vet Vision AI, a new spinout company from the University of Nottingham, Sainsbury’s is trialling new technology which has been designed to spot when cows are happy and healthy, and why. The cows are monitored through low cost and portable cameras which can be used by vets on multiple farms. The AI works…

Read More

Sainsbury’s brings free herbs and spices to the North East of England to help increase diversity and flavour in diets

Stuart Mitchell

New research from Sainsbury’s reveals that over half of people (53%) in the North East who are struggling to afford food admit to finding mealtimes bland, with two in five saying they have lost the joy in mealtimes and are no longer excited by food (41%). On a mission to improve this, Sainsbury’s has launched the UK’s first ever Seasonings Shuttle service, an initiative that offers free herbs and spices to users at mobile food clubs, run by The Bread and Butter Thing. This comes as over two thirds (68%)…

Read More