Tag: Sky Media

Wuka Unveils Taboo-Busting Advert For Pioneering Plastic-Free Period Pants In Its First TV Campaign

Stuart Mitchell

Sky Media reveals WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its sustainable period wear, with an honest depiction of real period stories, in an effort to normalise conversations around menstruation. WUKA funded the campaign using the £250,000 media value earned from winning the Sky Zero Footprint Fund in 2022. WUKA’s first TV advert will broadcast from the 21st of April and will run until the end of…

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Search engine Ecosia launches its climate active advert created for the 2022 Sky Zero Footprint Fund

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Ecosia, has unveiled its winning advert on 21st March to coincide with International Day of Forests, and will run until the 25th of April.    Ecosia, the green search engine, won £250,000 media value as a finalist in the 2022 Sky Zero Footprint Fund. The TV campaign will be aired across a mix of channels and programming on Linear, as well as on AdSmart and VOD platforms using Sky Media’s One Campaign Addressable proposition.   After the brand’s creative concept made it…

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The UK’s greenest delivery company unveils its ‘Footprints’ advert

Stuart Mitchell

Sky Media announces that the Sky Zero Footprint Fund finalist, Royal Mail, will unveil its ‘Footprints’ advertising campaign – encouraging UK consumers to send their parcels greener. Using the £250,000 media value that Royal Mail won from the Sky Zero Footprint Fund in 2022, its TV campaign will run from 27th February until 27th March 2023 on Linear and VOD platforms, with a mix of channels and programming across Sky Media’s portfolio. The brand’s 30” TV creative was unveiled for the first time to the panel of judges at the…

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Barclaycard Payments and Sky Media Partnership Celebrates Small Businesses Transforming Local Communities and Events 

Stuart Mitchell

On Saturday 1st October, a bespoke TV campaign, created in partnership between Sky Media and credit card and payment services provider, Barclaycard Payments, aired for the first time during Saturday’s Premier League coverage. The greatly anticipated West Ham v Wolves game saw 954k viewers at its peak at 6pm as West Ham scored the first goal of the game.  The bespoke campaign features UK-based small business Piglet’s Pantry. The advertisement is the second installment in a three-part series celebrating the transformational journeys of small businesses – and often the unsung heroes – behind some…

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Sky Media invites innovative AdTech firms to pitch for place in first ‘Innovation Sprint’

Stuart Mitchell

Sky Media, the advertising arm of Sky has announced an inaugural ‘Innovation Sprint’ that will take place at its Osterley HQ on 26th and 27th January 2023.   Sky, a business built on innovation has a track record of both market-changing consumer products (Sky+, HD, Sky Glass) and AdTech capabilities (AdSmart, Sky AdVance, Web Attribution and upcoming Smart Sponsorships). In 2023, Sky Media’s ‘Innovation Sprint’ aims to work with the industry to build the next generation of advertising innovations.  The two-day ‘Sprint’ will be attended by the hottest industry talent who…

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