Tag: This Girl Can

World Famous This Girl Can Campaign goes International in Victoria

Stuart Mitchell

Health promotion foundation VicHealth is seeking Victorian women to feature in a new local version of the world-renowned This Girl Can campaign to improve the health of women across the state. VicHealth CEO Jerril Rechter today announced the foundation will deliver a new Australian version of the highly successful Sport England campaign to be delivered in Victoria, showcasing real local women giving it a go and getting active regardless of their fitness level, ability or how they look. This is the first time the campaign will be delivered outside of…

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New ‘This Girl Can’ Campaign for 2017

Stuart Mitchell

In January, 2015 Sport England launched their ‘This Girl Can’ Ad campaign. The original This Girl Can aimed to break down the barriers that prevent women and girls from participating in sport and physical activity. It was stated at the time that oneof the main barriers that contributes to the 1.9 million gender gap in participation is a fear among women of judgement when taking part in sport and physical activity. In 2017, they relaunched the campaign with this: The new TV ad was released on 24 February, and featured …

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