Tag: transparency

Unilever calls on industry to increase trust, transparency and measurement in influencer marketing

Stuart Mitchell

Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences. At the same time, we as an industry need to put in place all possible controls…

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Facebook look to Make Ads and Pages More Transparent

Stuart Mitchell

Facebook have stated in a post that they wish to make ads and pages more transparent, the post was written by Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages: We believe that when you visit a Page or see an ad on Facebook it should be clear who it’s coming from. We also think it’s important for people to be able to see the other ads a Page is running, even if they’re not directed at you. That’s why today we’re announcing important changes to the way…

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Index Exchange showcase their Programmatic Transparency Campaign by using employees children

Stuart Mitchell

Trasparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement. Index Exchange describe themselves as:”a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange…

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Unilever discloses fragrance ingredients online for its home care and personal care brands

Stuart Mitchell

Unilever progresses with its transparency initiative by disclosing fragrance ingredients online in Europe. Unilever is going beyond labelling requirements by disclosing fragrance ingredients online in Europe, starting with France and the UK.The move builds on the commitment Unilever made last year, to build trust in its brands by providing in-depth product and ingredient information for its home care and personal care products. The transparency initiative launched in 2017, saw the introduction of a new “What’s in our Products” section on Unilever websites, to provide information beyond the label such as…

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Facebook Continues Transparency on Russian Activity

Stuart Mitchell

Facebook have continued moving forward with their attempts at transparency following the revelations that they were used as a tool by Russia to influence the US Election.  They have released a new post which highlights their new plans to let people be more aware of the sites they’re following: “A few weeks ago, we shared our plans to increase the transparency of advertising on Facebook. This is part of our ongoing effort to protect our platforms and the people who use them from bad actors who try to undermine our…

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