Tag: WFA

WFA calls on brands to reconsider media spend in Russia

Stuart Mitchell

WFA expresses its horror at the needless human suffering caused by Russia’s unprovoked invasion of Ukraine. The thoughts of the entire organisation and our membership are with the victims. Many of our members have businesses in both countries and are rightly prioritising the safety and wellbeing of their people. WFA has conducted a poll amongst its members to understand multinationals’ responses in relation to their media and marketing investment in Russia. Of the 31 global brand owners representing $43bn in global ad spend who responded, three in four have reallocated,…

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Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

Stuart Mitchell

Credit Suisse, Essity and Heineken have signed up to the World Federation of Advertisers’ Planet Pledge, a commitment to using the power of marketing as a force for positive change both internally and with the consumers who buy their products and services. The scheme now covers 25 multinationals, including Bayer, Danone, Diageo, Ikea, L’Oréal, Mastercard, Mondelez, PepsiCo, Pernod Ricard, Sanofi and Unilever representing an estimated $43bn in global ad spend. At the same time, two more national advertiser associations – RVD (Turkey) and OWM (Germany) – have joined forces with the…

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WFA launches guide to diversity and representation in media planning and buying

Stuart Mitchell

WFA has launched a guide to tackling diversity and representation issues in the media planning and buying process, covering issues ranging from inclusive audience planning to measuring success. Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focus on Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or…

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Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board

Stuart Mitchell

Isabel Massey, Global Media Director at Diageo, has been named as co-chair of the WFA’s Media Forum and Global Media Board, replacing Benjamin Jankowski, who has left Mastercard to set up his own consultancy, but remains a WFA advisor. She will work alongside Gerry D’Angelo, VP Global Media at P&G, who continues as co-chair for both groups. Massey and Diageo have a long history of collaboration with the WFA. Alongside other client work, Diageo’s ‘Trusted Marketplace’ was a key building block in the development of WFA’s Global Media Charter, a…

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WFA publishes final DEI Census results

Stuart Mitchell

WFA has published the full DEI Census report, highlighting the vast differences in the lived experiences of different groups across our industry. Based on more than 10,000 respondents from 27 markets around the globe, the study identifies the global marketing industry’s main pain points:  Discrimination is most commonly reported on the basis of family status (meaning caregivers for the elderly, the sick or children) and age, which can most often hinder women’s career progression; The lived experiences of women in our industry are consistently poorer than the lived experiences of…

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