Tag: WFA

WFA and GARM endorse strengthened EU Code of Practice on disinformation

Stuart Mitchell

Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the spread and monetisation of disinformation. Leading social media companies and representatives of the marketing and advertising industry, including WFA and GARM, have developed a new EU Code of Practice designed to address the spread of disinformation online. The new Code, which sets forth commitments and measures all players involved in the online ecosystem should take to tackle this serious issue, has now been published by the European Commission and brand owners…

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AXA and Philips add their weight to WFA’s Planet Pledge

Stuart Mitchell

WFA has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have. AXA and Philips join 26 major multinationals in the programme, which now covers almost $50bn in spend by individual organisations as well as 33 markets, where national advertiser organisations have signed up to create local champions, covering a total of $224b in spend. Alongside announcing the new members, WFA has also launched the Planet Pledge Learning…

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ICAS and EASA support the development of WFA global guidance on environmental claims

Stuart Mitchell

The World Federation of Advertisers (WFA), has issued a global guidance on environmental claims at the Global Marketer Week in Athens which details principles and global best practice to help brands ensure that environmental claims are credible to consumers and can be backed up if they are challenged. The guidance will also be used by agencies across the world. The global agency alliance VoxComm was involved and has supported this important initiative. The guidance therefore represents a consensus across the global industry and industry regulators of what the core elements…

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WFA launches global guide to media contracts excellence

Stuart Mitchell

WFA has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.  It highlights the importance of the right contract as the basis for an ongoing, trusting relationship between advertisers and their media agency partners. The new guide looks at ten areas of best practice around the world including the Master Service Agreement, Programmatic Media Buying and the Right to Audit. The goal of Media Contract Guidance for Advertisers: Global Best Practice is to ensure full transparency in return for fair remuneration, protect advertisers’…

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WFA calls on brands to reconsider media spend in Russia

Stuart Mitchell

WFA expresses its horror at the needless human suffering caused by Russia’s unprovoked invasion of Ukraine. The thoughts of the entire organisation and our membership are with the victims. Many of our members have businesses in both countries and are rightly prioritising the safety and wellbeing of their people. WFA has conducted a poll amongst its members to understand multinationals’ responses in relation to their media and marketing investment in Russia. Of the 31 global brand owners representing $43bn in global ad spend who responded, three in four have reallocated,…

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