Day: 18 November 2017

A Guide to the CAP/ASA

Stuart Mitchell

The following is from the ASA/CAP website and I felt may be of interest to some people: The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable. About the ASA We’re passionate…

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FCB Inferno and Barnardo’s Launch New Social Experiment

Stuart Mitchell

FCB Inferno and Barnardo’s have launched a new social experiment highlighting parents’ shocked reactions when a stranger asks whether he can ‘follow’ their children. The ‘Follow Me’ video which features an adult male stopping families in shopping centres and asking if he can physically follow their children, sparks alarm and anger among parents. The short video aims to prompt parents and carers to talk to their children about the risks and dangers online to help keep them safe from being groomed and sexually exploited. The UK’s largest children’s charity says…

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Safefood & Target McConnells launches Start Campaign

Stuart Mitchell

A new five-year public health awareness campaign – “START” – to set families on the path to a healthier future has been launched today by the Minister for Health Simon Harris TD and Minister for State Catherine Byrne TD. The campaign from safefood, the HSE and Healthy Ireland has been developed with the input of parents, health professionals and community leaders and acknowledges that the solutions to tackling overweight and obesity are multiple and that every sector has a role to play in this major health issue. For parents, the…

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Enterprise Rent-A-Car Foundation Launches “Routes & Roots: Enterprise Healthy Rivers Project”

Stuart Mitchell

The Enterprise Rent-A-Car Foundation have announced a $30 million donation to The Nature Conservancy, a global nonprofit organization that works to address critical conservation challenges around the world. The five-year donation – called the “Routes & Roots: Enterprise Healthy Rivers Project” – helps support The Nature Conservancy’s long-term water resource management initiatives and is expected to benefit 150 million people.  The project highlights the strategic importance of “blue infrastructure” – rivers and regional watersheds – which not only supply drainage and outflow for rainfall and streams, but also strengthen habitats…

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OpenTable and Prominent Restaurateurs Launch “Let’s Raise the Glass” Campaign

Stuart Mitchell

OpenTable, the world’s leading provider of online restaurant reservations and part of The Priceline Group, and prominent restaurateurs, today announced “Let’s Raise the Glass,” a national campaign to support those impacted by the devastating California wine country wildfires. Let’s Raise the Glass was inspired by Charleston Grill Sommelier Rick Rubel with the help of General Manager Mickey Bakst as a single restaurant’s effort to donate a portion of the proceeds from every glass or bottle of California wine sold. “Throughout my career, the wineries have always been there to help…

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