Month: February 2020

ASA – New guidelines for the IVF sector

Stuart Mitchell

The ASA/CAP have released a post called: New guidelines for the IVF sector. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Competition and Markets Authority (CMA) has announced it is developing guidance to make sure fertility clinics are treating their patients fairly. This will cover issues such as price transparency; potential mis-selling of treatments which includes ‘add on’ treatments; success rates of the…

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Bristol declares ecological emergency

Stuart Mitchell

Bristol has declared an Ecological Emergency in response to escalating threats to wildlife and ecosystems. There has been a worrying decline in numbers and diversity of wildlife in the city and more widely in recent years, with 15% of British wildlife now at risk of extinction. The declaration was jointly made by Marvin Rees, Mayor of Bristol and Ian Barrett, CEO of Avon and Wildlife Trust, at a city council Cabinet meeting on Tuesday (4 Feb 2020). It is currently supported by six city partners. It builds on the declaration…

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Sky improves BAME representation across entertainment channels

Stuart Mitchell

Sky has reported interim results from its tracking of BAME inclusivity both on screen and behind the camera across its entertainment channels. In the 12 months to the end of September 2019, BAME representation on screen was 31%, well ahead of Sky’s published target of 20%. Progress is also being made in many areas off screen, with at least one person from a BAME background holding a senior production role across all Sky commissioned shows. One area that continues to be a focus is writing talent, after the data revealed…

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Carlsberg Group cuts carbon by 30% since 2015 in good sustainability progress

Stuart Mitchell

The Carlsberg Group reported solid progress towards the sustainability targets of its Together Towards ZERO programme, emphasising the importance of collaboration with local partners and global experts across the value chain. In 2019, the Group achieved a 30% reduction in relative carbon emissions at its breweries since 2015 (13% since 2018), with 56% of electricity from renewable sources and a total of five carbon-neutral sites running on renewable energy only. The Group also delivered a 12% reduction in relative water consumption since 2015 and announced a major investment in water-recycling…

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Northern Powergrid Launches Innovative New Tool To Accelerate EV Uptake

Stuart Mitchell

Northern Powergrid has launched a free, online tool set to revolutionise its electric vehicle (EV) connections process. The intuitive new system is underpinned by real-world network data to help users identify the best new EV charging point connections locations. AutoDesign can provide an indicative connection cost in minutes, instead of the usual 10-day turnaround. It provides a clear indicator of the possible and most cost-effective locations to install EV chargers across the North East, Yorkshire and northern Lincolnshire. Users of the completely free system will benefit from unique access to accurate data…

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