ASA Advice: A scare you really want to avoid! Our advice for Halloween ads

The ASA have released a post which tells how you about: ‘A scare you really want to avoid! Our advice for Halloween ads’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With roots in the ancient Celtic festival of Samhain, Halloween is a popular celebration observed, to a greater or lesser extent, by many people throughout the UK. It’s also a good opportunity for…

Read More

ASA Advice: Remember, remember and avoid getting burned this Bonfire Night

The ASA have released a post which tells how you can Remember, remember and avoid getting burned this Bonfire Night. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As Bonfire Night explodes into our calendars once again, ads that include pyrotechnics can set off an increase in complaints to the ASA about the irresponsible depiction of fireworks, sparklers and bonfires.  Be a smart Guy…

Read More

ASA Advice: Keeping your ‘Organic’ claims compliant

The ASA have released a post which tells how you can be ‘Keeping your ‘Organic’ claims compliant. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In honour of Organic September, we thought we’d share some advice on the use of the term ‘organic’ in relation to foods and cosmetics. Food glorious food! ‘Organic’ has a specific meaning in the food industry and marketers should…

Read More

Next Generation Of Marketers Want Job Security Over “Cutting Edge” Brands

New research published by the Chartered Institute of Marketing sheds light on what the next generation of marketers are looking for from their future employers. A survey of young people (17-19-year olds), who have left school or college in the past six months, found that among them, four in ten are interested in a career in marketing. Looking to the future, it is large successful companies, rather than start-ups at the cutting edge or firms delivering a social good, that they most want to work for. These findings suggest that…

Read More

ASA welcomes sentencing of Richard Howard, the man behind misleading passport renewal websites

The ASA have reported on the oucome of a case that they investigated showcasing how advertising was abused, there is more on their website but I have copied the text below, please clook at their website for more info and useful information. We are pleased with the outcome of a case at Leeds Crown Court in which the defendant, Richard Howard, has been found guilty of breaking consumer protection law following an investigation by National Trading Standards. He has been handed a one year suspended prison sentence and ordered to…

Read More