ASA/CAP: Four top tips for charity advertising

The ASA and CAP have put some advice on their website for charity marketers, I have copied it below but please have a look and explore of their website. It’s perfectly understandable that charitable organisations want to do everything possible to raise awareness and funds for their causes.  However, marketers must take care not to overstep the mark by misleading consumers or causing unjustified distress. Read on for four key learnings from recent ASA rulings to help you stick to the ad rules while fund-raising. Keep donations separate from competitions…

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ASA: Showing some Pride in your marketing

The ASA have put out a post detailing their thoughts on the advertising used in Pride etc, it is a great read and avalable on their site, I have copied below please check out their site: It’s been 46 years since the first march through London streets and over that time the meaning of Pride has evolved making it as much a celebration as an important reminder that the fight for equality has not yet been won.  The latter comes into sharp focus when you consider the 2018 Pride Matters…

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PRCA warns: “No time for complacency on evaluation”

Speaking at the AMEC Summit in Barcelona, Francis Ingham MPRCA, Director General, PRCA, challenged the PR and communication industry not to become complacent about evaluation. He warned that while progress over the past decade has been phenomenal, with the creation of a fully-fledged evaluation profession, we are beginning to see a two speed market within PR and communications.  Quoting numbers from the PRCA PR and Communications Census 2018 and the ICCO World Report 2017, he cautioned that for many within the industry, evaluation is still unsophisticated.  Ingham said: “The work…

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CAP Release Chiropractor Webinar

Following the updated guidance for Chiropractors issued by the ASA and CAP at the end of 2017, they have invited the British Chiropractic Association to ask its members to submit their burning questions on how the advertising rules affect the ways in which chiropractors advertise their services. This is taken from their website, please lookl at their website for more info on their rulings and conclusions. Join CAP Copy Advice Executive Janet Taylor and the ASA’s Digital Communications Specialist James Miller for a whistle-stop tour of the most commonly asked…

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