BrewDog hacked Waze to alert the risks of Drink and Drive

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organization (WHO). During popular festivals, the numbers grow even higher. For example: according to a report from the Federal Highway Police, between 2018 and 2019 there was a spike in the number of drivers charged with drunk driving or who refused to do…

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PRCA comments on BrewDog-Manifest Punk AF disagreement

Commenting on the BrewDog-Manifest Punk AF disagreement, the PRCA has called for a renewed focus on the pitch process and client-consultancy relationship. Alongside its existing Ideas Bank, Client-Consultancy Partnership Charter, and Client-Consultancy Contract, the PRCA will also be expanding its mediation offering to help clients and consultancies overcome difficulties by offering an independent, evidence-led view. Francis Ingham MPRCA, Director General, PRCA, said: “What matters here is that the industry is having a serious, well-intended conversation about intellectual property, creativity, and how we can achieve the very best client-consultancy relationship. It…

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Make Earth Great Again: BrewDog’s new protest beer challenges leaders to prioritise Climate Change issues

Independent craft brewer, BrewDog, today launches its latest protest beer, Make Earth Great Again – a beer it hopes will ‘shake the world by the shoulders’ and remind leaders to prioritise Climate Change issues. First compelled to brew the beer by America’s decision to withdraw from Paris Accord, BrewDog’s incendiary new beer is to be served directly from a beer tap built into a life-size polar bear replica and contains ingredients sourced from areas most affected by global warming. All proceeds from Make Earth Great Again will be donated to…

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Brewgooder ‘Thirst’ for tackling water poverty takes step forward with Co-op

An ambition to turn craft beer into clean drinking water for One Million people facing water poverty has taken a further step forward for an Edinburgh-based social enterprise who have secured a listing with the Co-op. Brewgooder, which donates 100% of its profits to water charities, has secured a deal to supply approaching 100 of the community retailer’s stores from this month. Last year, Brewgooder announced its mission to provide clean water for 1M people by donating 100% of profits from sales of its craft beer to water charities –…

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Craft Brewer Brewdog pledge to give away 20% of its profits

Independent craft brewer, BrewDog have announced that it will give away 20% of its profits every year; 10 per cent will be shared equally among its staff, and a further 10 per cent will be issued to charities chosen by the brewer’s 1,000-strong workforce and 57,000 Equity Punk investors BrewDog’s approach to business has followed an anti-establishment route over the past 10 years since its inception in 2007, and its Equity for Punks crowdfunding programme is what has powered the brewer’s unprecedented growth. If the brewer achieves its projected targets,…

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