The BURGER KING® Brand Launches a New Advertising Campaign Created Entirely by Artificial Intelligence

The BURGER KING® brand is testing a BETA version of a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like. By tapping into A.I. to create a new advertising campaign, the brand is developing an innovative business model called Project: AOR, moving from the traditional Agency of Record to an Agency of Robots. Artificial intelligence is having an increasingly relevant role in many industries, and creative advertising isn’t the exception. That’s why the BURGER KING® brand decided to use…

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The BURGER KING® Brand Takes on Net Neutrality Via “WHOPPER® Neutrality” Social Experiment

  The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the BURGER KING® brand is releasing an eye-opening video called WHOPPER® Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality. The recent repeal of Net Neutrality means that internet providers can throttle bandwidth, offer paid fast lanes, block and prioritize content as they wish. The BURGER KING® brand reenacted what this repeal could mean at the counter with people buying WHOPPER® Sandwiches. During…

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The Burger King Shaves His Mustache for Movember Campaign

BURGER KING® is helping change the face of men’s health by changing the kings. The BURGER KING® King will shave his iconic mustache and grow a kingstache for the Movember challenge. Movember is an annual event involving the growing of mustaches during the month of November to raise awareness of men’s health issues including prostate cancer, testicular cancer, and mental health and suicide prevention. The King encourages others out there to participate in the challenge and raise awareness for men’s health by growing their own epic stache and sharing on…

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