Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including last weekend’s global Women’s March, and exacerbated by the 2017 Harvey Weinstein scandal which led to Social media campaigns #MeToo and more recently the #TimesUp movement given a platform at the Golden Globe awards. There is no denying that issues…

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AMV BBDO and their Client Libresse Sign the Free the Bid Pledge

Free the Bid, the pledge to give women directors a voice in advertising have announced that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed their pledge. On a news item on their website the companies comnfitr their commitment to the pledge. AMV BBDO’s Executive Head of Production Francine Linsey said:  “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is…

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