Saatchi & Saatchi announce they are taking the pledge, and joining Free the Bid

Saatchi & Saatchi have announced that they are taking the Free the Bid pledge, an iniative designed to give women directors a voice in advertising. In the  year and a half since its launch, Free the Bid has become a vital part of a growing international dialogue about inequality in the Marketing Industry. Many Global networks including AMV BDDO, FCB, M&C Saatchi and McCann, and brands including Airbnb, Coca-Cola, ebay and HP have taken the pledge. Free the bid has launched in Australia, Brazil, South Africa, UK and USA, with…

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Cannes Lions and HP launch #MoreLikeMe to champion diverse creative talent

Cannes Lions and HP have introduced #MoreLikeMe, a pilot mentoring program designed to build and strengthen diverse creative talent. The program builds on HP’s marketing Diversity Scorecard to support its agencies in their journey of encouraging more diverse creative talent and teams.    The program will select 15 racially and ethnically diverse rising stars from the UK, US and Mexico to attend the 2018 Cannes Lions International Festival of Creativity for an immersive experience including mentoring, networking and curated programming. Following the Festival, participants will join a series of events…

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Serviceplan become first German agency group pledging to Free The Bid for Women Directors

It’s impossible not to notice that a global women’s equality movement has been rapidly gathering pace across Film, TV, politics and the advertising industry in the past year. Starting with grass roots movements such as the Women’s March on Washington in 2016 which sparked similar protests around the world including last weekend’s global Women’s March, and exacerbated by the 2017 Harvey Weinstein scandal which led to Social media campaigns #MeToo and more recently the #TimesUp movement given a platform at the Golden Globe awards. There is no denying that issues…

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AMV BBDO and their Client Libresse Sign the Free the Bid Pledge

Free the Bid, the pledge to give women directors a voice in advertising have announced that UK agency AMV BBDO and their client Libresse (Bodyform / Nana / Saba / Nosotros) have signed their pledge. On a news item on their website the companies comnfitr their commitment to the pledge. AMV BBDO’s Executive Head of Production Francine Linsey said:  “I love “Free The Bid”, it’s an inspiring initiative which seeks and drives much needed change in our industry. Attracting, engaging and supporting talented women and giving them equal opportunities is…

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