Month: March 2017

Grey London becomes Valenstein & Fatt to highlight fight against Xenophobia

Stuart Mitchell

Against the rising tide of xenophobia, Grey London puts the name of its Jewish founders above the door and launches a 5-point diversity plan. It’s 1917. New York is booming. Two young Jewish entrepreneurs, Lawrence Valenstein and Arthur Fatt, set up a company. But anti-Semitism is rife. Their names could cost them business. So they call it Grey, after the colour of the wallpaper. Today, Grey is one of the largest advertising networks in the world, with 10,000 employees in 96 countries, embracing every gender, race, religion and sexuality. But…

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Frances and Refuge team up to tackle domestic violence

Stuart Mitchell
Frances

Critically acclaimed singer-songwriter Frances’ new music video shows women experiencing domestic violence they are not alone; Refuge can support them Two women are killed by their partner or ex-partner every week in England and Wales alone One in every two young women experience controlling behaviours from a partner – and over a third of young people would not know where to turn to for support Through a powerful music video, Refuge, singer-songwriter Frances and Universal Music UK launch major prevention initiative that lets young women know they are not alone National…

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Marketing Week partners Diversity in Marketing & Advertising Summit

Stuart Mitchell
diversity

Marketing Week is partnering with DIMALYNC for the Diversity in Marketing & Advertising Summit. The two-day summit, which takes place on 4 and 5 April, aims to bring together the “entire marketing, media and advertising ecosystem” in a bid to encourage greater diversity and inclusion within leadership roles and campaigns. The event also looks to provide solutions for challenges faced by the sector in today’s fast evolving media landscape, while allowing attendees to enable personal, professional and corporate development. Marketing Week is a media partner, while the event is also…

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Childline urges boys to speak out about suicidal feelings

Stuart Mitchell
CHILDLINE

Childline’s new Tough To Talk campaign encourages boys to seek help for the issues and problems they’re facing. Boys are 6 times less likely than girls to talk to Childline counsellors about suicidal thoughts. Their new Tough To Talk campaign urges boys to speak out about their problems and reassures them they’re not alone. Recent figures show: 1,934 Childline counselling sessions were delivered with boys in 2015/16 compared to 11,463 with girls. the suicide rate for boys aged 10-19 was more than double that for girls in 2015. Soccer star…

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Past Campaigns – The Dove Self-Esteem Project

Stuart Mitchell
DSEP

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was highlighted by the Chris Arnold in the interview we did with him : The Dove Self-Esteem Project (DSEP) was launched by Dove in 2004 when its Campaign for Real Beauty was in its infancy. The Campaign challenged the beauty status quo and offered a broader, more democratic view of beauty.…

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