Month: March 2017

Past Campaigns – Team Refugee

Stuart Mitchell
Team Refugee

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2016: Against all odds, in the summer of 2016 a team of 10 refugees from war-torn nations competed in the Olympics. The first ever Refugee Olympic Team, who competed under the Olympic flag, acted as a symbol of hope for the millions of refugees around the world risking their lives to flee…

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Co-op Food’s Mother’s Day campaign helps daughter surprise her mum

Stuart Mitchell
Co-op Mothers

The Co-operative’s new ad for Mothers Day stars real-life mum and daughter June and Emma.  The strapline for the campaign is “Make your Mother’s Day”,  and it’ll be supported by digital display, social media, press, out of home and in-store activity.  The ad was devised by Co-op and the agency Forever Beta. Jemima Bird, Customer Director at Co-op, said: “We know that what mums really care about is spending quality time with their family and food plays such an important role in this. Whether it be a family meal or…

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Cancer Research UK launches “Because of You” Mother’s Day campaign

Stuart Mitchell
cancer researck uk

Cancer Research UK has launched a new campaign to thank its 1.1million regular supporters and spread the message that, ‘Because of you’, mums are still sharing special every day moments right now. The “Because of you” campaign is aimed at supporters of the charity, which says donations have directly increased survival rates from one in four to two in four for ten years or more – meaning “thousands of mums are still being mum right now.”  A team of incredible women who have been treated for cancer captured their own…

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Google advertising row spreads to major US brands

Stuart Mitchell
google

Following many British company pausing their ads on Youtube and Google several large US companies have followed suit.  AT&T, Verizon, Johnson and Johnson, Enterprise Holdings and pharmaceutical giant GSK as well as other major U.S. advertisers are pulling hundreds of millions of dollars in business from Google and YouTube. This comes despite Google pledging to ‘raise the bar’ wth regards to its advertising. AT&T’s statement on this reads: “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate. Until Google can ensure this…

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Cocoa Industry Announces Cooperative Initiative to End Deforestation

Stuart Mitchell
Cocoa

Hosted by HRH The Prince of Wales, leading chocolate and cocoa companies have committed to develop cooperative, multi-stakeholder framework to address deforestation and forest degradation in the cocoa supply chain. Twelve of the world’s leading cocoa and chocolate companies agreed to a statement of collective intent committing them to work together, in partnership with others, to end deforestation and forest degradation in the global cocoa supply chain, with an initial focus on Côte d’Ivoire and Ghana. The agreement, concluded here during a meeting hosted by HRH The Prince of Wales,…

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