Month: March 2017

M&S and leading mental health campaigner Ruby Wax launch Frazzled Cafe

Stuart Mitchell

Marks & Spencer has joined forces with number one bestselling author, comedian and leading mental health awareness campaigner Ruby Wax to launch Frazzled Cafe in M&S stores. Announced today at London Book Fair, M&S Cafés will host fortnightly ‘talk-in’ sessions where people who are feeling ‘frazzled’ can meet to talk and share their personal stories in a safe, anonymous and non-judgmental environment. 11 M&S stores will be hosting Frazzled Cafe meetings over the next few months – with three in London alongside Brighton, Newcastle-under-Lyme, Cambridge, Nottingham, Leeds, Newcastle, Canterbury and…

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Google Europe boss apologises for ad placement

Stuart Mitchell
google

Following on from yesterday’s report: “Ethical Concerns about placement cause UK companies to pause their Google Ads” Business Insider reports that at a breakfast briefing with journalists shortly before he took to the stage at Advertising Week Europe, Google Europe boss Matt Brittin said the annual ad event gave Google a “good opportunity to say first and foremost, sorry, this should not happen, and we need to do better. “There are brands who have reached out to us and are talking to our teams about whether they are affected or…

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Ethical Concerns about placement cause UK companies to pause their Google Ads

Stuart Mitchell
google

The UK Government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4, L’Oréal and the Havas group are just some of the companies who have paused their advertising with Google and Youtube following revelations that their ads are appearing alongside extremist videos. An investigation by The Times dscovered ads from leading firms have been shown on the youtube pages of people such as David Duke, former leader of the Klu Klux Klan, and pastor Steven Anderson, who praised the killing of 49 people in a gay nightclub. Ads…

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UBS launches a new wave of its brand campaign focusing on women

Stuart Mitchell
UBS

UBS highlights its efforts around women and diversity initiatives with a new, international wave of its brand campaign focusing on women. It builds on the UBS brand campaign launched in 2015, with a film featuring a series of questions asked in the voice of clients. The film, developed by a predominantly female team at Publicis, features significant questions a female entrepreneur may ask in her life and reflects some of the unique challenges faced by women today. It continues the series of films demonstrating the understanding of UBS for its…

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Interview with Chris Arnold from Creative Orchestra Advertising

Stuart Mitchell
chris arnold

This is one I’m really pleased to present, this is an industry professional with a real passion for ethical marketing, and the man who literally wrote the book. For those people who have not heard of you could you explain a bit about who you are and what you do? I have worked in advertising and the creative industry for over 25 years and been Creative Director of Saatchi & Saatchi before setting up the UK’s first integrated ethical marketing and advertising agency, FEEL. We helped ethical brands convey their…

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