Month: June 2017

Dove and Shonda Rhimes release first Real Beauty Productions film.

Stuart Mitchell

Dove’s Real Beauty Productions has released its first film which stars Cathleen Meredith, the woman behind the global Fat Girls Dance movement. Dove launched Real Beauty Productions to put the power of storytelling into the hands of real women. Cathleen’s love of dance impacted how she viewed her own beauty. Her group “Fat Girls Dance” is helping other women do the same. For Cathleen, dancing for the cameras is more than a high-energy creative outlet — it has sparked a new relationship with her body. Through that connection, she’s discovered…

Read More

National Geographic and OAAA launch endangered species campaign

Stuart Mitchell

On the 19th May, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. Organized by OAAA, the extensive campaign launched on digital billboards across Times Square and other major U.S. cities on the 19th May, and continues throughout the summer across a range of billboards and other OOH (out of home) formats donated by OAAA members from across…

Read More

Drum Awards – CRMSotY Nominees – Profile – Macmillan Cancer Support and npower – Keep warm without the worry campaign

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Macmillan Cancer Support and npower – Keep warm without the worry campaign Drum says of this campaign: “Over 1 in 3 people diagnosed with cancer in…

Read More

Unilever’s Sustainable Living brands continue to drive higher rates of growth

Stuart Mitchell

Six years into its ambitious Unilever Sustainable Living Plan, the company today announced its progress in building its ‘Sustainable Living brands’ as they drive value and growth for the business. Sustainable Living brands grew over 50% faster than the rest of the business Delivered more than 60% of Unilever’s growth in 2016 18 Sustainable Living brands in the top 40 Unilever brands, up from 12 in 2015 Continued consumer demand driving brands with purpose While many continue to join Unilever in efforts to build brands with purpose and sustainability at…

Read More