Month: June 2017

Controversial anti terror ad goes viral in the Middle East

Stuart Mitchell

‘Bomb violence with mercy’: anti-terror ad has gone viral in the Middle East during the month of Ramadan. The video by Kuwaiti telecoms firm Zain aired at the end of lsast month for Ramadan has divided opinion with its depiction of victims confronting a bomber. In Muslim countries advertisers the spend a large part of their annual budget during Ramadan. The three-minute video, featuring Emirati pop star Hussain al-Jassmi has registered nearly six million views on Zain’s YouTube page. The controversial video shows real life footage from terror attacks and…

Read More

Shazam and Alzheimers Research UK unite to create “The Day Shazam Forgot”

Stuart Mitchell

Shazam is a service that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on your device, it is one of the top 10 apps in the world and for a day in April it forgot. Alzheimers Research UK and creative agency Innocean Worldwide UK partnered with Shazam mirrored what happens as Alzheimer’s develops by hindering the apps ability to recall song titles from a short piece of the song. Alzheimers Research UK said: “Most people think that memory loss, one of…

Read More

French Ad Agency BETC collaborates again with AIDES for the Fashion Charity Sale

Stuart Mitchell

As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale. The sale will take place from the 9th to the 11th of June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris. The theme of this edition « Fight HIV with Passion » is illustrated by a powerful ad campaign shot by photographers Nick&Chloe. A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold…

Read More

Visit Seattle Debuts Short Film for Pride Month Showing What It Means To Be Inclusive and #seattleproud

Stuart Mitchell

Despite the current US President’s failure to acknowledge June as LGBTQ Pride Month,Visit Seattle has created a short film sharing the message that Pride in Seattle is celebrated, and goes beyond the month of June. Local business owners, residents and advocates share what it means to be #seattleproud, why Pride is even more important this year, and how the energy around acceptance in Seattle should be taken to a national level. “Pride in Seattle exists year-round and is part of the fabric that makes this city so special to live…

Read More

Airbnb looks to recruit more female and non white creatives

Stuart Mitchell

Airbnb’s Chief Marketing Officer, Jonathan Mildenhall, has tweeted a note to creatives asking for women and “creatives of color” to meet with him at the Cannes Lions International Festival of Creativity this June. The most diverse brand needs the most diverse creative team. Visit https://t.co/EPdJHPWqQa to see how you can join us. #CannesDoDiversity — Jonathan Mildenhall (@Mildenhall) May 22, 2017 The link on the tweet goes to their site which states: “Going to Cannes Lions this year? The most diverse brand needs the most diverse creative team. If you’re a…

Read More