Month: July 2017

LIDA puts life-enhancing human-pet relationships at the heart of new Blue Cross ad campaign

Stuart Mitchell

The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA released on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital…

Read More

Channel 4 announces £1m Diversity in Advertising Award winner

Stuart Mitchell

Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt (Grey London); Marks & Spencer and Valenstein & Fatt (Grey London; and the winners Volvo UK and Valenstein & Fatt (Grey London) – from more than 50 high quality campaign ideas featuring a range…

Read More

Absolut makes a powerful statement about equality… without saying a word

Stuart Mitchell

On the 5th of July BBH launched its first piece of work for Absolut since winning the account last year with a powerful and beautiful short film titled ‘Equal Love’. Set against the scintillating backdrop of a city night, the never-ending and diverse kiss becomes a metaphor for acceptance and love without discrimination. The kisses pay no attention to sexual preference, gender, colour, profession and instead become a testament to equal love. The film reflects Absolut’s belief that people should be free to love who they choose, and builds on…

Read More

The Specialized Foundation Introduces “Outride ADHD” During Tour De France

Stuart Mitchell

On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of nine children in the US.  The Specialized Foundation is partnering with Stanford University to further research on the impact that cycling and physical activity have on ADHD symptoms for an upcoming study that will…

Read More

UK IFA Firm Investing Ethically Celebrate becoming fully chartered

Stuart Mitchell

Ethical UK Based Independent Financial Advisors Investing Ethically have announced that all of their advisors have now been awarded Chartered Status. The Chartered Institute of Insurance’s title “Chartered Financial Planner” is a widely accepted ‘gold standard’ qualification for professional financial planners and financial advisers in the United Kingdom. By definition, holders of the Chartered Financial Planner qualification are among the most experienced and most qualified advisers in the profession. Investing Ethically said: “It is just over five years ago since the directors of Investing Ethically Ltd completed the purchase of…

Read More